Chapter 3 and 4 of the book Digital Media marketing for Hotels and Tourism explains the essential of content marketing. It shows you how to build your brand with strategic content that is valuable and authoritative. It explains techniques like Silos and warns you off using Private Bog Networks (PBNS).
It demonstrates how to use video in content marketing and why you must. Also inceded are option and services for Presss Releases, guest Post and Featured articles. All are possible and Digital Media show you how to get your hotel or tourism business featured on Travel Weekly, Forbes Magazine, Hufington Post, CNN and INC.