Monday, 30 March 2015

Snackable Visual Content is Now Driving Marketing

Communication is more focused on the essence of the message and this is why snackable content is now the new matra for marketing

Saturday, 28 March 2015

Wednesday, 18 March 2015

Google Gets More Hotel Friendly!

Uploaded this video to YouTube. It demonstrates what we covered before on our blog. Namely how Finder 2015 is better for hotels, what it means and how you can participate. It also looks at SEO, shows how some properties are bucking the trend and how you can too. Also important to watch is the last section where we review actual cost of click advertising and how that compares to good SEO and organic search listing.

The latest version of Google's hotel finder has a few changes that can help small hotel. First it now links directly to hotels that it lists. OTA room rates for the property are still prominent for most properties, but overall the changes are a step in the right direction for local hotels who has seen their listing fall off Google in the last few years. To find out why and learn what you need to do, check out the blog at:

See the icontact notice on hotel finder

Saturday, 14 March 2015

Google Moves to Dominate Hotel Metasearch -

Its better news for hotel marketing but not great news, They have made some significant changes to hotel ads package and hotel finder that definitely will improve direct bookings. But OTAs still dominate search. This article looks at why and what you can do about it.

Friday, 13 March 2015

Google Opens Branded Store in London

When all stores are moving to the Internet Google has decided to test out the reverse stratgy. that says something fr good old brick and mortar stores. When you have aced the Internet it may be the only next place to go!

Google Hotel-Finder Gets a Bit More Hotel Friendly in 2015 - YouTube Google got a bit more friendly to local hotels in its latest release of hotel finder. Its...

Google Hotel-Finder Gets a Bit More Hotel Friendly in 2015