Friday, 21 August 2015

Sunday, 16 August 2015

Poinsettia Ocean View Villa Resort St. Lucia new Website Gets rave reviews!

Poinsettia Ocean View Villa Resort St. Lucia launches new website with AXSES power messaging strategies for direct bookings. The website is the latest responsive web design site using the power messaging formula, consisting of hot button activators and a full movie with strategic messaging to open the site.

Poinsettia is the premier resort of its kind in the island. It is centrally located to island adventures and attractions.

RWD and power messaging design by AXSES All Cast Power Marketing

Friday, 7 August 2015

Taking on OTAs with 'It Pays to Book Direct' - The Mariotte Campaign -Blogger

Marioot Takes the Bull By The Horns when it Comes to OTA bookings - Blogger

Its one think to want more direct booking to increase the bottom line but as this blog says the big reason behind the "Pays to book direct" campaign is much greater. Marriott is planning to take back control of its marketing with a new messaging campaign aimed at OTAs who have become the majr booking site for hotels. Distribution is great but when some guests start to prefer to book on an OTA sites as was recently reveled in a Hotel Study, (see its time to fight back.

Thursday, 6 August 2015

Tools to Keep you informed & Ontop of SEO Strategies - MARKHAT.COM

Check summary of the 10 tools presented at hubpot. The review shows why these tools are important and how they can analyze and fix your SEO.

It is a great roundup of tools you need to be in the Search Engine Optimisation (SEO) game.

SEO is always changing and you absolutely must have these sort of tools to help you know whats happening and fix it when it goes wrong!

See detail summary at:

For latest power marketing strategies see

Monday, 3 August 2015

The OTA Billboard Effect is dying - MARKHAT.COM

It is a bit of sharp U turn as we have always believed it pays to be listed on OTA. Now it seems not so much so!

At least that the result of the latest study sponsored by the American Hotel and Lodging Association.

But there is more to it than meets the eye.

The study is skewed to big chains and it does not take account of the rapid growth in direct booking by the rising XYZ generations. Get all details and analysis on Marketing Hotels and Tourism:

Thursday, 30 July 2015

The End of Rate Parity in OTA Contracts - MARKHAT.COM

France and Germany have led the way and others will soon follow in banning Rate Parity in OTA contracts. For details on how this is impacting hotel and tourism marketing see the markhat blog

5 Digital Trends Changing Hotel and Tourism Marketing - MARKHAT.COM

Chief amongst these are mobile and the new do-it-yourself behavior of the Millennnial travelers - The Top Digital Trends changing hotel and tourism marketing range from visual marketing to personalization.