Thursday, 5 December 2013
See more detail on YouTube Video on Marketing Hotels & Tourism with you own Publishing Cloud
Latest Free Video by http://TourismMarketingMachines.com
This is a personal insight of Ian R Clayton; it introduces a brand new way of looking at how information can be formatted, re-proposed and published in the digital age. A major part of this strategy is how you can build and use your social media to reinforce your hotel and tourism marketing.
This is shared here for the first time on http://TourismMarketingMachines.com - a free services helping hotel and tourism companies as well as holiday destinations, understand and use the new digital media and the cloud.
Monday, 4 November 2013
How to Build Your Social Network to Create Top Ranking in Tourism
This is number 11 in the series on of case studies and Tutorial by Tourism Marketing Machines. This video starts a 4 part sub-series on social network for hotel and hospitality. It goes deep how to market travel brands with the new media publishing. The new motto is "publish and prosper", and the series leads you through the steps from building your network to looking at the multiple ways that information can be packaged, formatted, distributed and promoted.
For the complete series of tutorial, case studies and how to guides see http://tourismmarketingmachines.com and learn about why you must Publish to Prosper in Tourism Marketing
YouTube Details >>>
Thursday, 24 October 2013
Its always been a big problem with online booking agents and central reservation systsems (CRS). On Average 95% of shoppers do not book. They lack engagement with booking and reservation systems which are the shopping cart in travel. Obviously there is room for improvement and VisualBookingsTechnology, the new boy on the block, is proving without any doubt that there is a better way.
In live installation VBT demonstrates that travelers engage more with the new visual interface to travel shopping. The travellers gets immediate response to clicks on options, with suitable properties displayed in a dynamic image matrix that echos sentiment is a stunning visual way. The shopping process is far more intuitive and personal.
Not only do travels stay on the site 600% longer, they also do more and click off to hotel website as 3 times the rate.
Check out the details as they unfold with this exciting new system for tourism destinations, hotel association, chain hotel and Central Booking Services: Click Here >>>
Tuesday, 22 October 2013
iPad Digital Magazines are Amazing, high resolution multimedia broadcasts. You can Download a sample at http://bit.ly/iTunesTravelers |
Over 400 downloads in just a few days. This is a great channel for tourism marketing..
For more on building your own Magazine app for the iPad go to:
Other useful links:
Go Direct to MagcastClick Here >>>
About Publishing in the Digital Age Click Here >>
About Print on Demand Services Click here >>>
Wikipedia On Online Magazine Publishing >>>
Follow IanRClayton for latest updates in digital publishing
Thursday, 26 September 2013
Another free video in hotel and tourism marketing by TourismMarketingMachines.com
See more details on our YouTube page on how Travelshopping may be hurting you!
Tuesday, 24 September 2013
See details on YouTube re Visual Booking Technology for Hotels and Tourism
It's a remarkable story: A small tourism development company in the tiny island of Barbados, builds a better way to plan and book holidays and travel. Not ever planning to make a breakthrough, the developers just set out to make it better; make it more effective for travelers to see the products that suited them best.
They also wanted to make it better for hotels who were listed on their site at Barbados.org, the Barbados Tourism Encyclopedia; making it easier for guests to find properties that really suited them, and easier to choose amongst options by offering visual cues and advise in an instant.
They wanted to make changes to the old ways and bring something new to the table. The result is Visual Bookings Technology which is an exciting new tool for travel planning and bookings.
Installed on the Barbados Tourism Encyclopedia, Central Reservations Systems (CRS), booking engines and property lists, the new system is an astounding success.
Guests are loving the instant visual results they see with each click of a button. They simply click on features and options and presto it's there in glowing colour, along with relevant information. They stay longer looking at options and do more, enjoying the immediate feedback and rapid fire display of every nuance.
The rate at which guests click through to the hotel's own website after seeing images, rates and getting quotes has gone through the roof.
Hotels are seeing 10 times more leads and some 100 times more. It's simply amazing says "Kathy-Lynn Ward" who heads the team and manages the development of new technology at AXSES, the company which owns the Barbados Tourism Encyclopedia and has installed many great innovative solutions on that site.
Well done Kathy - we will take this to the world next!
See more and contact us at http://visualbookingstechnology.com |
Be ready for the revolution!!
Friday, 13 September 2013
See Keyword Marketing & SEO YouTube for details
Part of the series of videos on keywords marketing and research in your Search Engine Optimize.
In thi svideo we look at what happens when keywords fail. It gives 4 strategies to drive trafic to your website
For More Tourism Marketing Videos like this go to
TourismMarketingMachine.com Free Videos
Keywords Strategies | The TravelerShopping Footprint | Using Press Releases to Boost Traffic | Why you need to Diversify your OTA Strategy | What's in Store for GDS | Case Study Video Promotion | Why you must have a Social Network | The New Role of Publishing | Social PR | Case Study: MultiMedia & MultiChannel Publishing