Friday, 27 May 2016

Why Millennials Are Texting More And Talking Less - Forbes - MARKHAT.COM


Forbes shows us why Millennials Are Texting More And Talking Less - It boils down to efficiency in an age when the telephone is becoming less relevant
http://marketinghotelsandtourism.com/why-millennials-are-texting-more-and-talking-less-forbes/

Messaging is the new Fronttier of Travel - Phocusright




Phocusright report suggest that travel messaging the new norm. Although the articles asks "is Messaging is the future of travel" the answer is already Yes.

http://marketinghotelsandtourism.com/messaging-is-the-future-of-travel-phocuswright/

Sunday, 15 May 2016

The Future Face of Articifical Intelligence is Media



The team behind Siri debuts its next-gen AI “Viv” at Disrupt NY 2016:

Viv is the new voice driven systems built by separate teams who are programming the programs of the new media. Media defined as communications, systems and data totally merged. And of course its intelligent.


We better be clear on what we mean by media because the old definitions are way out of date. THis is the standard definition by the Business Directory: Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended.
2.Data storage material divided into three broad categories according to the recording method: (1) Magnetic, such as diskettes, disks, tapes, (2) Optical, such as microfiche, and (3) Magneto-Optical, such as CDs and DVDs.

Source: http://www.businessdictionary.com/definition/media.html#ixzz48j0C9yQf


Search As Media - All is Media

I have posted in the past about  search as media in travel, and before that asked if  search was the new media and looked at now I wonder what is not media.



Perhaps it is all merging into AI. And perhaps it is no accident that the force behind the latest AI media is the the search giant Google.

Friday, 6 May 2016

Trvael Weekly - Case Study Atlantis Submarines New Reputation Marketing Success


Travel Weekly has featured a CASE study of how Atlantis Submarines Reviews are winning top ranking and boosting its 5 star reputation as unique holiday adventure.

Building animated reviews and syndicating them to top digital media the Barbados AtlantisSubmarines operation has moved up the charts in ranking while providing high quality and authoritative visual information to travellers.
http://finance.travelweekly.com/northstar.travelweekly/news/read/32038136

Example Video -

Wednesday, 20 April 2016

Slideshare Beefs up Newswire Press Releases



Taken from the Newswire.net Press Release and animated with images and more content,

This Slideshare gives a good breakdown of the latest technology by Holidayhotelreviews.biz - a new way to get reviews, manage and market them.

HHR ads live video, images and professional narration creating a stimulating video presentation that increases engagement and conversion. The HHR system is a full reputation management and personalized travel planning platform.

http://www.slideshare.net/irclay/newswire-startup-holidayhotelreviewsbiz-takes-guest-reviews-to-new-heights



Tuesday, 19 April 2016

TravelersInsights Update - Personalised Holidays added to HolidayHotelReviews Travel Planning



Travelers Insights Magazine - News article on the behavior responsive travel planner. Build on personality traits and enhanced with animated guest reviews.


http://Holidays.Barbados.org debuts a new customized holiday planner that matches travelers up with hotels based on personality. Now being implemented into the HolidaHotelReviews.biz Travel planning and direct bookings platform.

http://www.slideshare.net/irclay/travelersinsights-personalised-holidays