Monday, 25 May 2015

Why your website design needs a better marketing strategy - MARKHAT.COM

Website design should follow building your marketing and your messaging strategy. Too often marketers put the cart before the horse and get it wrong. Sean Smith has created a good article on the merits of designing a good wesite.

In this article we use the Power Marketing Consultants report to add concepts on Power marketing Strategies, starting with focus on message first and design second. Many marketers get that wrong and many alos make 2 major problems in marketing.
http://markhat.com/website-design-needs-a-better-marketing-strategy

Thursday, 21 May 2015

New Booking System by Amedeus and IHB in the Clouds

The next-generation GRS from Amedeus and IHB evolves IHB systems that will connect to hotels via a news interface. According to their report it is said to be a first of its kind, and provide significant value to guest and owners.

 Richard Solomons, Chief Executive Officer of IHG commented when announcing the partnership: “The next-generation guest reservation system we will create with Amadeus will deliver a powerful global platform for hotels to manage guest interaction, will be intuitive for hotel teams, and will help us accelerate our work to revolutionize and personalize the guest experience through technology.”

 Luis Maroto, President & Chief Executive Officer of Amadeus added: “Travellers today expect a great experience wherever they are and technology can play a key role in delivering that. IHG has exciting ambitions for its hotels and guests and Amadeus is proud that our innovative technology will play a key role in delivering them. The new systems will provide a huge leap forward in the flexibility and functionality available to hoteliers.”

 The new platform is not a moment to soon as the old architecture for these bookings is way out of date. Many companies, like AXSES with its Visual Bookings Technology, have long since left the standard out-dated approach and are pioneering new visual travel planning system.

These new approaches are already proving to engage and convert more travellers. IHB and Amedeus can learn from whats happening with visual communication in services like Pinterest and behavioural responsive system already adapting to todays travellers needs.

  see article at http://markhat.com/next-generation-bookings-by-ihb-and-amadeus/

Wednesday, 6 May 2015

Apple Watch Lets You Check-In to Your Hotel - MARKHAT.COM


the new app for apple watch lets you check-in to your hotel. the app by Mariott hotels is a free service and part of the mariott rewards program for loyal customers
http://marketinghotelsandtourism.com/apple-watch-lets-you-check-in-to-your-hotel

Boutique Lifestyle Hotels are Big Time for Mariott Edition - MARKHAT.COM


Boutique lifestyle hotels are now big time for the big box chains and the independent traveler. And as we might expect Mariott Hotels is one of the first to embrace this new independent travel trend with its new Edition brand
http://markhat.com/boutique-lifestyle-hotels-are-big-time-for-mariott-edition

Monday, 30 March 2015

Snackable Visual Content is Now Driving Marketing


Communication is more focused on the essence of the message and this is why snackable content is now the new matra for marketing
http://markhat.com/snackable-content-is-the-new-marketing-agenda

Saturday, 28 March 2015

Wednesday, 18 March 2015

Google Gets More Hotel Friendly!


Uploaded this video to YouTube. It demonstrates what we covered before on our blog. Namely how Finder 2015 is better for hotels, what it means and how you can participate. It also looks at SEO, shows how some properties are bucking the trend and how you can too. Also important to watch is the last section where we review actual cost of click advertising and how that compares to good SEO and organic search listing.




The latest version of Google's hotel finder has a few changes that can help small hotel. First it now links directly to hotels that it lists. OTA room rates for the property are still prominent for most properties, but overall the changes are a step in the right direction for local hotels who has seen their listing fall off Google in the last few years. To find out why and learn what you need to do, check out the blog at:

See the icontact notice on hotel finder