Friday, 5 February 2016

Artifical Intellegence: The New Frontrier in Search Ranking & the Web



Artificial intelligence is making its way to a device near you. In fact AI Is Transforming Google Search and the entire Web is next
http://marketinghotelsandtourism.com/ai-is-transforming-google-search-the-web-is-next-wired

This is a tongue in cheek, cheeky response to a serious article by wired. It references Stephen Hawking's musing on a world dominated by AI and robots. Be scared!

Google Mobile Travel Web Replacing Search


Might we soon see Google Travel Web Replacing SEO? Google mobile travel web replacing search is a warning of what will happen on the desktop too.
http://marketinghotelsandtourism.com/google-mobile-travel-web-replacing-search-results

Thursday, 4 February 2016

The Neuroscience of Sonic Branding- How Audi uses sound to create a brand identity.


Do you understand what your brand name sounds like? Possibly not; and if not you may merely be missing out on branding an important aspects of your identity. It is not all that obvious and to truly understand the effect a sound has on our mind and emotions it help  know something about neurosciences. Check…
https://sonicbrands.wordpress.com/2016/02/04/the-complexity-of-automobile-sound-by-audi/

Wednesday, 3 February 2016

New Guests Reviews Technology by HolidayHotel.reviews Shows & Tells


Poinsettia Villa Apartments adds Guests Feedback & Reviews page. The reviews are visually enhanced and animated with video by holidayhotel.reviews leading to more views and engagement
http://poinsettiaapartments.com/new-guests-feedback-reviews-page

Monday, 1 February 2016

New Book on Sonic Branding Solution Exposes Success & Failure | Boston.com


Laura Montarros' book on sonic branding featured in Boston Globe. The book includes sonic branding examples, solutions and failures. It offers insights and help for business, artist and music professional who are interested in the latest strategies in sound branding
http://finance.boston.com/boston/news/read/31438246/New_Book_on_Sonic_Branding_Solution_Exposes_Success_&_Failure

Monday, 25 January 2016

Hot buttons Replace Features & Benefits in Travel marketing;


Features & Benefits do not sell travel, the problem is that all hotels have them, just as they all have more or less the same features.

But Features and benefits are dead. They do not tell the stories or fire the imagination. Hot Buttons answer the question WHY - or so what -

So what that you are on the beach. You have to ask the question what does it mean to my ideal guest.  And you will find it means different things to different people - See the article for examples of how this works. The article delves into the meaning of features and benefits and finds them lacking.



http://markhat.com/the-death-of-features-benefits-how-to-seduce-readers-to-buy-enchanting-marketing/

See also the Neroscience of Hot Buttons 

http://marketinghotelsandtourism.com/neurological-science-reticular-activating-system-triggers/

Monday, 18 January 2016

Help me choose my new Book Series design!


I’m running a book cover contest on 99designs. Designers have submitted 16 designs so far. Please vote on your favorite of these 4 as I’d love to receive your feedback. Book is #1 Bestseller on Amazon pre-launch see http://bit.ly/digitamedia-tourism
http://99designs.com/book-cover-design/vote-q7twl8