Monday, 3 August 2015

The OTA Billboard Effect is dying - MARKHAT.COM


Its a bit of sharp U turn as we have always believed it pays to be listed on OTA. Now it seems not so much so!
http://markhat.com/the-ota-billboard-effect-is-dying

Thursday, 30 July 2015

The End of Rate Parity in OTA Contracts - MARKHAT.COM


France and Germany have led the way and others will soon follow in banning Rate Parity in OTA contracts. For details on how this is impacting hotel and tourism marketing see the markhat blog
http://markhat.com/the-end-of-rate-parity-in-ota-contracts

5 Digital Trends Changing Hotel and Tourism Marketing - MARKHAT.COM


Chief amongst these are mobile and the new do-it-yourself behavior of the Millennnial travelers - The Top Digital Trends changing hotel and tourism marketing range from visual marketing to personalization.
http://markhat.com/5-digital-trends-changing-hotel-and-tourism-marketing/

Thursday, 9 July 2015

Is Google on Track to be the worlds largest OTA - Blogger

Google Hotel Finder adds bookings making the worlds dominant search engine lookincreasingly like an OTA.
Get the story here >http://markhat.com/google-adds-bookings-hotelfinder-otakings

We have been tracking Hotel finder for some time, and as this video shows it is a powerful marketing solution for hotels that has been moving toward offering a better platform for hotels. But with this move direct bookings are difinatly on the way out as Google sees it.



Get the full story at Marketing Hotels and tourism - Markhat.com

Wednesday, 8 July 2015

Is TripAdvisor Strategy on Shaky Ground - SeekingAlha thinks so


SeekingAlpha, LN Investors looks at the rise and pitfalls facing TripAdvisor from an investment and financial point of view. It suggest that while TripAdvisor may be a more attractive stock than its direct competitors, their are problems ahead!
http://markhat.com/tripadvisor-strategy-on-shaky-ground/ Its move into the one stop booking business is being met and well be met with growing competion and already its margins are falling!

Wednesday, 1 July 2015

How to Target Direct Booking Travellers - MARKHAT.COM


In the blog we look at How to Target Direct Booking Travellers at a time when travel shoppers are moving away from OTAs booking more with hotel websites.
http://markhat.com/how-to-target-direct-booking-travelers/

Thursday, 25 June 2015

Mellennials Strike Another Blow to OTAs - MARKHAT.COM

Travel shoppers are going directly to hotel websites to both research and book travel. Only 58 percent obtained travel information from an OTA during the past year, down significantly from the 84 percent in 2014. Only 13% of travelers who regularly seek information from an OTA book their reservations on OTA sites, down from 36 percent just one year ago.
http://markhat.com/mellennials-strike-another-blow-to-otas/