Travel shoppers are going directly to hotel websites to both research and book travel. Only 58 percent obtained travel information from an OTA during the past year, down significantly from the 84 percent in 2014. Only 13% of travelers who regularly seek information from an OTA book their reservations on OTA sites, down from 36 percent just one year ago.
http://markhat.com/mellennials-strike-another-blow-to-otas/
