Google Hotel Finder adds bookings making the worlds dominant search engine lookincreasingly like an OTA.
Get the story here >http://markhat.com/google-adds-bookings-hotelfinder-otakings
We have been tracking Hotel finder for some time, and as this video shows it is a powerful marketing solution for hotels that has been moving toward offering a better platform for hotels. But with this move direct bookings are difinatly on the way out as Google sees it.
Get the full story at Marketing Hotels and tourism - Markhat.com
Thursday, 9 July 2015
Wednesday, 8 July 2015
SeekingAlpha, LN Investors looks at the rise and pitfalls facing TripAdvisor from an investment and financial point of view. It suggest that while TripAdvisor may be a more attractive stock than its direct competitors, their are problems ahead!
http://markhat.com/tripadvisor-strategy-on-shaky-ground/ Its move into the one stop booking business is being met and well be met with growing competion and already its margins are falling!