Taking on OTAs with 'It Pays to Book Direct' - The Mariotte Campaign -Blogger

Marioot Takes the Bull By The Horns when it Comes to OTA bookings - Blogger





Its one think to want more direct booking to increase the bottom line but as this blog says the big reason behind the "Pays to book direct" campaign is much greater. Marriott is planning to take back control of its marketing with a new messaging campaign aimed at OTAs who have become the majr booking site for hotels. Distribution is great but when some guests start to prefer to book on an OTA sites as was recently reveled in a Hotel Study, (see http://marketinghotelsandtourism.com/the-ota-billboard-effect-is-dying/) its time to fight back.

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The OTA Billboard Effect is dying - MARKHAT.COM

It is a bit of sharp U turn as we have always believed it pays to be listed on OTA. Now it seems not so much so!

At least that the result of the latest study sponsored by the American Hotel and Lodging Association.

But there is more to it than meets the eye.



The study is skewed to big chains and it does not take account of the rapid growth in direct booking by the rising XYZ generations. Get all details and analysis on Marketing Hotels and Tourism:

http://markhat.com/the-ota-billboard-effect-is-dying