Friday, 7 August 2015

Taking on OTAs with 'It Pays to Book Direct' - The Mariotte Campaign -Blogger

Marioot Takes the Bull By The Horns when it Comes to OTA bookings - Blogger

Its one think to want more direct booking to increase the bottom line but as this blog says the big reason behind the "Pays to book direct" campaign is much greater. Marriott is planning to take back control of its marketing with a new messaging campaign aimed at OTAs who have become the majr booking site for hotels. Distribution is great but when some guests start to prefer to book on an OTA sites as was recently reveled in a Hotel Study, (see its time to fight back.

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