Thursday, 27 October 2011

Search as Media #4: Google's Hotel Finder

Today we look at Google’s Hotel Finder. This is still at the experimental stage. It's supposed to be open to the world but you can't find the Caribbean or any place in the Caribbean that are like their places. Google is targeting major destinations first.

It starts with an intelligent mapping system that allows you to define a catchment area for the hotels that you want to see. and they are displayed in the hotel listings.

You can change your dates, which would make a difference. If the date change causes a different price to be calculated, then they would be reflected in the results up here. But, as you can see, you’re getting star ratings and prices.

Right away, Google is treating hotels as somewhat of a commodity here; nothing on the features as yet, but that will probably come. The 'word on the street' is that Google is planning to do a lot more with regard to filters for hotels. When you click on a hotel, you get hotel details similar to an Expedia layout here or an OTA of any kind.

Note that there are hotel reviews by Google users; they’re quickly moving into the  TripAdvisor space. 

You can add a hotel to your shortlist, a comparison list similar to what we do with Barbados and the mapping systems. This allows you to select the points and add them to a list.

You can at any point go back to your shortlist, have a look at your shortlist on the top and remove an item from the shortlist or, in fact, book it on the shortlist. 

And you get the options to book with Expedia, Travelocity and the major Online Travel Agents or go to the owner's site!

The information is well presented and useful. This is a powerful solution for anyone that’s looking for the hotel in a particular destination, and you need to be in here. I don’t think you can not be in here. 

If you are not a Travelocity or a major brand, you are not automatically going to be on Google radar and thus not included in these listings.

How to get listed

The way to get on that radar is through search engine optimization, listing in authority information sites, and building your u,brand authority with social media and social indexing to create a presence that Google will take note of.   All this and more is done with the marketing services.

It is time to start thinking about it because this is the next phase of Google as Media. It is going to be very easy for travelers to get to this service and to avoid having to wait through all of the other services that are in there, including the organic search results.

So that’s all we need to say for right now. Another reason to consider marketing yourself, another reason to consider making sure that you get on to Google’s radar and another reason to look at services such as which will put you in the right place.

To get more information, go to 
-  enter your email, first name and website address and we will get back to you immediately.   

Related links.
 The New Media

#1: Is search the new media
#2: Crowding out organic search
#3: How small hotels can compete in the new media

Get more details on SocialIndexEngine for Hotel & Tourism Marketing