Short version a Book Buyers bonus for the book MarketingHotelsTourismOnline.com. This strategy document explains how to implement the website strategy process that is referred to in the book WEBSITE - the first in the Series marketing Hotels and Tourism Online
Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon! http://finance.travelweekly.com/northstar.travelweekly/news/read/34024785
WEBSITE is the first book in my 3 book series "Marketing Hotels and Tourism Online". In this I cover the latest tool and strategies for hotel websites. It includes tools and strategies to capture, engage and convert travel shoppers.
A few examples are:
The importance of getting your message right, how to differentiate your hotel from the crowd
Understanding the neuroscience behind buyer motives and sales psychology.
How to create hot-buttons that inspire travelers and get their attention.
The next book Digital Media will look at what strategies and messaging is essential for your marketing on the internet.
The final book in the series is Technology which will cover automation, bookings and tools of the trade.
It is the fastest personalized search and hotel recommendation engine that actually profiles travelers and matches them with hotel by personality. See it in action at http://FascinatingTravelers.com
A product of PersonaHolidays the hotel matchmaker for travelers
