Thursday, 29 January 2009

BookDirect

Travel rants has a good article on the trade offs on using different channels to book travel. see Direct Bookings

Travelers have moved dramatically to direct bookings over that last few years. The split is now slightly in favour of direct bookings and seems to be stabilising there.

see a full discussion on this at hostipality biusiness (merrill lynch survey)

The main reasons:

They deal with the owners and host of the place they will stay.
They get to know them and
more importantly they get to be known.

Dealing direct means they have better control of the itinerary, its easier to change dates and get upgrades etc. Its easier to correspond - to ask questions about the destination, activities and things to be wary of, and it from the horses mouth - so to speak.

it sued to be that middlemen had the edge on package holidays - but no so now. With hotel tools, travelers can actually create a vacation package on sites like http://realholidays.com and still deal direct with the hotel. These same tools are being used on hotel website to allow users to add activities and air to their package.

Travel tools used by destinations and tourism sites such as; hotels and activities are making it easier for us travelers to get what we want and how we want it.

3 comments:

holidaymatters said...

Bit late in finding this, but agree that for many reasons there is a strong move towards DIY vacations, for the benefits listed. If you can find a property you like in the area you're looking for, plus an owner who is more than simply interested in lining his pockets, but shows he genuinely wants you to have a great time, you will!

Internet users are spoilt for choice in respect of self-catering listing sites, but are now looking for the value-added: smaller sites whose owners have more direct contact with their advertisers, those which offer inspections, guarantees of some kind, or only approve those advertisers who meet certain strict criteria in terms of the quality of their care.

Ian R Clayton said...

Thanks for this. I just added another blog about owner direct - This sector is under preforming on traditional travel portals and your solution should help. Bigger resorts and distributor brands still carry a lot of clout. Owners need to create an owner brand - your site is right for market niche and the need. Good luck!

Ian R Clayton said...

Refered to: Blog on house rentals http://www.blogger.com/post-edit.g?blogID=1510172072192877942&postID=7316165764098672966

also see http://bookingsstlucia.com, all direct- but the biger brands still carry more clout.