Thursday 6 October 2011

AXSES launches Social Marketing For St. Lucia

AXSES Social Marketing For Travel (, which harnesses the Internet, Social Media and Mobile Marketing to enhance the business of hotels and tourism firms, is proud to be working in conjunction with Marigot Beach Club in the Caribbean island of St. Lucia (see

Marigot Beach Club is an exclusive villa-style resort on Marigot Bay in St. Lucia. It is an ideal destination for travelers seeking a romantic getaway or a memorable family vacation.

Marigot Beach Club is being marketed with AXSES which includes being featured on high-quality sites in specific markets and special purpose site like, launched for this project. AXSES also produces several videos, articles and blogs (see video example below. 

AXSES Social Marketing for Travel ( helps clients in the travel industry, gain increased online visibility, more Internet traffic, more customers and ultimately, a higher number of direct bookings.

The procedure is very intensive. A comprehensive marketing campaign combining technology, video, magazine placement, publishing and advertising can easily exceed $50,000 US for launch and management in a year.

But with a Joint Venture approach, a hotel or travel company will pay AXSES as little as 10% of the cost and share in the revenue. This way, the risk to the hotel or tourism company is minimal.

About AXSES Social4Travel Technology & Services

The core travel technology is the arcRes Tourism Publishing System. This provides a convenient way to publish promotions, photos and content to social media sites as well as affiliates, independent travel sites, shopping sites and magazine sites across the Internet.

Key arcRes applications include: Facebook Marketing, Booking Engines, SmartphoneTraveller Marketing Systems, Destination Systems, a network of sites, affiliates and a basket of marketing applications for tourism: from mobile apps to Facebook apps like arcResBookings and FanPagePosts.

With Social Media demographics, arcRes Publishing can now target specific audiences such as families, single travelers and travelers in certain countries, as well as by their own special interests.

arcResBookings for Facebook features direct sales and bookings with no commissions, Fan Page Branding, Marketing and a professional Content Management System, that keeps content fresh and current. The arcRes secure Booking Engine for Facebook provides safety and peace of mind. Family plans, flexible terms, payment plans, inventory choices and many marketing options are available.

FanPagePosts allows hotels and tourism companies to post special offers to their Facebook pages, Wall and news feeds. This gets the word out about the Brand. It is effective, as fans are always on the lookout for a fair deal and a Special Facebook offer. It can create viral exposure, as friends and friends of friends read each others’ news and share the offers with other. Ultimately, it means more direct sales.

With the arcRes Specials and Packages Publishing Tool, hotels and travel companies can publish travel deals and promotions through an easy click on their computer keyboard. The publishing network is vast and includes AXSES’ own sites as well as 100s of affiliates, travel sites and services that subscribe to the arcRes RSS Feeds.

The arcRes Mobile Travel applications give smartphone users an easy-to-use format to search, explore, plan and book their holiday at anytime, from anywhere. Hotels and restaurants can easily create their own comprehensive Mobile websites and booking engine using the arcRes Mobile Publisher. The sites can be accessed on the iPhone, BlackBerry, Android and any smart mobile devices. The smartphone websites and applications also help the Brand get   found on Google Mobile Search.

All of these are integrated with AXSES SocialIndexEngine which creates the social footprint using a mix of strategies and techniques. For this project AXSES has also created a new site to help market Marigot Beach Club

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