80% of business owners make the mistake of letting too many people create content. This fragmented marketing is the death of the message and the brand.
Today, more that ever, brands need cohesive and coordinated messages across all media. But too often business owners let printers and other suppliers create the content on a flyer or an advertisement. Strange as it seems this happens a lot of the time and small business owners particularly reach out to their suppliers for this help. But messaging is fundamental to the brand and today message must be carefully crafted to get attention.
The message psychology requires knowledge of neurological science which top marketers understand and most general business supplies do not. So when the are too many cooks in the kitchen using the wrong tools and ingredients the soup and the message is spoiled.
Check this blog to see more on how to avoid messed up message and instead build a solid and coordinated messaging strategy.
The blog also offer several free marketing resources and private power consultants membership to help business owners master the art of the message and create successful marketing campaigns. http://markhat.com/how-fragmented-marketing-is-killing-business