Saturday, 24 October 2015 says it is The Cheapest Paid Marketing for Hotels Daren Huston on Direct Bookings vs OTAS says that is the cheapest way for hotel to reach their markets.

As he puts in “First of all, we always pride ourselves on being the cheapest way to do your marketing. If you ask any owner, or any hotel, why they’re all on, when they can all leave tomorrow, the reason is, it’s the cheapest way to do paid marketing.”

Just as importantly he  talk openly about the need for hotel to balance direct bookings vs distribution via OTAs

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