To compete with OTAS Hotel Must Build Brand Trust - Markhat.
Ruairidh Roberts, industry head at Google Search, says “Travel brands need to do more to elicit an emotional response from consumers and be more memorable”
This in the opening statements of his talk to delegates at an Accord half day conference hosted by Google. He added that “regular reach with consumers was vital, but seldom happens in travel.”
Hotels he says "need to SEE the value of building their brands." or they will be left behind as the OTAs dominate travel in all phases of travelshopping!
He outlines 4 key points of the Google Strategy - These are the phase of travel shopping they are - SEE- Do - Think- Care See detials at: