Marketers, brands, music aficionados and artists who are using music and sound to build authenticity and increase brand engagement will do well to review what traditional marketers have to say about branding.
In this article on “How to Create an Authentic Brand Story that Actually Improves Trust”, Kissmetrics lays out a guide to doing just That ..
https://sonicbrands.wordpress.com/marketing-for-sonic-branding-solutions/
The articles cover several case studies and reviews the latest sonic branding ebook on Amazon
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