What it is
In essence Tripadvisor is now Replacing Cost Per Clink (advertsing with Cost Per Action.
The standard metasearch model is where OTAs and Suppliers bid via a cost-per-click (CPC) for each click that a user makes on their link. By comparison in instant booking, you pay TripAdvisor a commission on completed transactions after te guests stays at the hotel.
Who is it for:
Tripadivsors Instant Booking is not a new channel; hotel already on OTAs tat are bidding on TA will already see their hotel on the channel.
The interesting fact is that if a hotel is bidding using the Tripconnect Instant booking platform, they may want to ask their OTAs not to bid on instant booking!
See all details at: