Blink and you might miss It:Search is no longer a keyword filter, soon it will be a personal assistant. It's all about the users experience.
To make your website appear in the Google search results, you have to know what your customers are typing into the search engine. Search habits have become more semantic and people are now asking whole and complete sentences.
The search for “Family Holidays” has evolved into questions, such as “what are the best holiday villas in the Caribbean for a family of four at under $250US per night”.