Thursday 4 February 2016

The Neuroscience of Sonic Branding- How Audi uses sound to create a brand identity.

Do you understand what your brand name sounds like? Possibly not; and if not you may merely be missing out on branding an important aspects of your identity. It is not all that obvious and to truly understand the effect a sound has on our mind and emotions it help  know something about neurosciences. Check…

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