Hotels and accommodation suppliers have to demonstrate that they are the suppliers and stop the perception that the best rates are available on Online Travel Agents (OTA) sites like Booking.com and Expedia.
http://allcastmarketing.blogspot.ca/2016/06/how-hotels-are-matching-otas-with.html
The allCastMarketing article show us "Why Hotels Need to Show Travelers the Benefits of Booking Direct". It also discusses what are the "Disadvantages of OTA Bookings", which include the fact that they promote your competition, take a set of your revenue in commissions and display alternatives that not up to your standards. This can seriously degrade your brand as you are "seen in association with lower quality product."
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