Tools to Keep you informed & Ontop of SEO Strategies - MARKHAT.COM

Check Markhat.com summary of the 10 tools presented at hubpot. The review shows why these tools are important and how they can analyze and fix your SEO.

It is a great roundup of tools you need to be in the Search Engine Optimisation (SEO) game.

SEO is always changing and you absolutely must have these sort of tools to help you know whats happening and fix it when it goes wrong!

See detail summary at: 

http://markhat.com/tools-to-keep-you-informed-ontop-of-seo-strategies

For latest power marketing strategies see  
http://powerconsultants.axses.net/free-marketing-resources
 

The OTA Billboard Effect is dying - MARKHAT.COM

It is a bit of sharp U turn as we have always believed it pays to be listed on OTA. Now it seems not so much so!

At least that the result of the latest study sponsored by the American Hotel and Lodging Association.

But there is more to it than meets the eye.



The study is skewed to big chains and it does not take account of the rapid growth in direct booking by the rising XYZ generations. Get all details and analysis on Marketing Hotels and Tourism:

http://markhat.com/the-ota-billboard-effect-is-dying

The End of Rate Parity in OTA Contracts - MARKHAT.COM

France and Germany have led the way and others will soon follow in banning Rate Parity in OTA contracts. For details on how this is impacting hotel and tourism marketing see the markhat blog
http://markhat.com/the-end-of-rate-parity-in-ota-contracts

5 Digital Trends Changing Hotel and Tourism Marketing - MARKHAT.COM

Chief amongst these are mobile and the new do-it-yourself behavior of the Millennnial travelers - The Top Digital Trends changing hotel and tourism marketing range from visual marketing to personalization.
http://markhat.com/5-digital-trends-changing-hotel-and-tourism-marketing/

Is Google on Track to be the worlds largest OTA - Blogger

Google Hotel Finder adds bookings making the worlds dominant search engine lookincreasingly like an OTA.
Get the story here >http://markhat.com/google-adds-bookings-hotelfinder-otakings

We have been tracking Hotel finder for some time, and as this video shows it is a powerful marketing solution for hotels that has been moving toward offering a better platform for hotels. But with this move direct bookings are difinatly on the way out as Google sees it.

Get the full story at Marketing Hotels and tourism - Markhat.com

Is TripAdvisor Strategy on Shaky Ground - SeekingAlha thinks so

SeekingAlpha, LN Investors looks at the rise and pitfalls facing TripAdvisor from an investment and financial point of view. It suggest that while TripAdvisor may be a more attractive stock than its direct competitors, their are problems ahead!
http://markhat.com/tripadvisor-strategy-on-shaky-ground/ Its move into the one stop booking business is being met and well be met with growing competion and already its margins are falling!

How to Target Direct Booking Travellers - MARKHAT.COM

In the blog we look at How to Target Direct Booking Travellers at a time when travel shoppers are moving away from OTAs booking more with hotel websites.
http://markhat.com/how-to-target-direct-booking-travelers/