Key Psychological Triggers That Get More Sales - SocialTriggers

Driving travelshoppers to Book is an Art & Science. SocialTriggers looks at the psychology behind the key Psychological Triggers that Get More Sales.
http://markhat.com/5-psychological-triggers-that-get-more-sales

Also related - neurological science & the reticular in sales and marketing

How to Re-Brand and Not Loose Your Search Rank

In the digital age your footprint as they say is Ubiquitous! That means all your effort before you change the name is everywhere on the net, if you have done anything at all your press releases and blogs and video will be indexed linking back to your old brand.  Re-Branding in the Digital Age looks at how to change a brand name while preserving your search engine rank and  SEO. It ca be a nightmare if not done right!
http://marketinghotelsandtourism.com/re-branding-in-the-digital-age/

Online Travel Sites Battle For Share But account for only 16% of USA market- Investors.com - MARKHAT.COM

While OTAs Account for Only 16% of USA Travel Market, they are in a fierce battle for domination with Expedia and Priceline taking 74% of the US Online Travel market.

http://marketinghotelsandtourism.com/otas-account-for-only-16percent-of-usa-travel-market/

Implication on How TripAdvisor is Changing Travel & Advertising

Not only has TripAdvisor Changed Vacation Planning it has started a move that might just replace a lot of super hyped advertising and certainly influence the future of hotel and tourism advertising itself.

http://marketinghotelsandtourism.com/how-tripadvisor-changed-vacation-planning-the-washington-post/

This article is an in depth look inside of TripAdvisor and its corporate culture, its obstacles and successes.  We learn insights on its issue with fraudulent reviews and its mission to offer real and honest reviews that have changed they way we plan our travel.

Also see previous blog on Advertising

How Facebook Native Video is Engaging Brands - MARKHAT.COM

Facebook Native Video takes on Youtube but the path is not at all clear and views are skewed by autoplay
http://marketinghotelsandtourism.com/how-facebook-native-video-is-engaging-brands

Poinsettia Ocean View Villa Resort St. Lucia new Website Gets rave reviews!

Poinsettia Ocean View Villa Resort St. Lucia launches new website with AXSES power messaging strategies for direct bookings. The website is the latest responsive web design site using the power messaging formula, consisting of hot button activators and a full movie with strategic messaging to open the site.

Poinsettia is the premier resort of its kind in the island. It is centrally located to island adventures and attractions.   http://poinsettiavillas.com

RWD and power messaging design by AXSES All Cast Power Marketing  http://PowerMessaging.allCastMarketing.com

Taking on OTAs with 'It Pays to Book Direct' - The Mariotte Campaign -Blogger

Marioot Takes the Bull By The Horns when it Comes to OTA bookings - Blogger





Its one think to want more direct booking to increase the bottom line but as this blog says the big reason behind the "Pays to book direct" campaign is much greater. Marriott is planning to take back control of its marketing with a new messaging campaign aimed at OTAs who have become the majr booking site for hotels. Distribution is great but when some guests start to prefer to book on an OTA sites as was recently reveled in a Hotel Study, (see http://marketinghotelsandtourism.com/the-ota-billboard-effect-is-dying/) its time to fight back.