Wednesday, 16 December 2015

Thursday, 10 December 2015

Marketing Hotels & Tourism Online Book Launch

Marketing Hotels and Tourism Online: Book 1 Hits #1 Bestseller on Amazon.

Now available for pre-order on Amazon.

For a very short time you may get it for just $0.99US

Grab it now. It  will be $6.99 within the next few days.


This is the first of a 3 part series - it shows "How to build a lasting brand and get more direct bookings with online media"




> Here’s that link:  http://www.amazon.com/gp/product/B0196D0OJS

Note that the book is being pre-released, It’ll be done after 30 days and will be shipped to you as a Kindle book automatically!

The series  is an easy to read guide  on how to position your hotel and tourism service to the best possible advantage in the digital age.

The series will include:

1. How to perfect your web messaging strategy and website presence.
2. How to create your digital network to communicate directly with your market.
3. How to beat the online travel agents at their own game and get more direct bookings.

Today Hoteliers and all business owners have an opportunity like never before to take a leading role in distribution. Owners have superior knowledge of their property, services, products and destination, as well as guest needs and interests. With the shift of distribution, publishing, advertising, marketing reputation management and public relations from traditional media to the new digital systems, small hotels and tourism companies now have direct access to media and can  communicate directly to the widest possible audience.

The book focuses on how to market hospitality in the digital age using the new tools and automated systems to get more direct bookings. The strategies and tools apply to any business. The book provides concepts and strategies that are proprietary and not commonly know in marketing.
 

To your success.

Notes

PS >>>http://www.amazon.com/Marketing-Hotels-Tourism-Online-Perfecting-ebook/dp/B0196D0OJS/

Thursday, 26 November 2015

HomeToGo Vacation Rentals Enters USA market - Tnooze



Metasearch for vacation rentals gains momentum as HomeToGo enters USA market with homes, villas and apartment for rent in holiday destinations.

Markhat offers a user perspective on what this means to travel and especially small hotel, villas and apartment rentals. ll things considered it a good sign for the alternative travel space. One wonders how long it will be "Alternative" with so many of the big OTAs now entering the vacation rentals space.

http://marketinghotelsandtourism.com/vacation-rentals-gains-momentum/

Monday, 23 November 2015

As Social Media Bites into Broadcast - MGM Lionsgate Respond



MGM Lionsgate Partner with Tubi TV ad-supported, free-streaming video service in response to declining views and revenue in broadcast media.

The story is that broadcast media is loosing its grip on the market. Viewers are looking elsewhere and advertising revenue is down. The major brands like MGM are looking at social media growth and seeing webinars, podcasts and video shows eating into their business.

If you cant beat them join them is the adage of today.

 
http://marketinghotelsandtourism.com/mgm-lionsgate-partner-with-tubi-tv/

Saturday, 21 November 2015

So what does it mean that Google is Streaming Apps




Google Streams Apps so that information in them appear in search and can be browsed without having to download the app. Well this changes up the whole debate on apps vs browsing which we covered in http://marketinghotelsandtourism.com/mobile-web-beats-apps-for-hotel-bookings-tnooz/


Now with a tap on a “Stream” button next to the HotelTonight app result, travellers will get an be able to stream a version of the app right on the browser - they dont need to download the app and get to easily find what they need.

In this case, it will allow the user to complete a hotel booking while streaming the app, similar to the way one would when in the app.

Will this  stop ads within apps? Will Google, be able to measure impressions.

A big concern for all is how will ads in apps fare and will aps no longer have an edge over vrowsing. That is: if all can bee seen on a browser and we know that users dont want to downlaod piles of app, will apps give way to more browsing?

Keep tunes as we learn more


http://marketinghotelsandtourism.com/google-streams-apps-without-downloading-serves-content-in-search-results

Friday, 20 November 2015

Future trends and Disruption in Travel 2016 Forcasts


In this report Markhat summarized the predictions by PSFK as well as disruptive trends predicted by TravelMarketReport. Slideshare Travel Planning and Booking 2016 by PSFK.


http://markhat.com/travel-planning-and-booking-trends-2016


See insights at: http://markhat.com/travel-planning-and-booking-trends-2016

Thursday, 19 November 2015

Mobile Web Beats Apps for Hotel Bookings - Tnooz - MARKHAT.COM


Millward Brown Study shows Mobile web beats apps for hotel bookings
http://marketinghotelsandtourism.com/mobile-web-beats-apps-for-hotel-bookings-tnooz

 In a related article emarketing offers the latest stats on mobile travel: 51.8% of travelers who book trips online will do so using a mobile device.  also noteworthy is the decline in Booking via desktop PCs forcasted at $115.91 billionin 2015—a decline of 1.8% from 2014.

The decline of desktop bookings will continue through at least 2019, the end of eMarketer’s forecast period.”

 
Travel sales booked via mobile are $52.08 billion this year (November 2015) representing 31.0% of digital travel sales. Booking via mobile is expected to be 46.0% by 2019.

By comparison we know that
 the Barbados Tourism Encyclopedia   (Barbados.org) the bulk of site visits are now from travelers using a mobile device.


 – See more at: http://www.emarketer.com/Article.aspx


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