Help me choose my new Book Series design!

I’m running a book cover contest on 99designs. Designers have submitted 16 designs so far. Please vote on your favorite of these 4 as I’d love to receive your feedback. Book is #1 Bestseller on Amazon pre-launch see http://bit.ly/digitamedia-tourism
http://99designs.com/book-cover-design/vote-q7twl8

Travelers Search for OTA Brands not Hotel Keywords - Travolution - MARKHAT.COM

Why do Travelers Search for OTA Brands not Hotel Keywords anymore? Are hotels loosing control and becoming a commodity!
http://marketinghotelsandtourism.com/travelers-search-for-ota-brands-not-hotel-keywordstravelers-searching-ota-brands-not-hotel-keywords/

Are New Sites Penalised By Google Aged Ranking 2016

Google 2016 Age Delay update is a major issue fornew sites and more.

Watch for our analysis on what to do if launching a new site, changing names or doing SEO now. This analysis is unfolding as we learn more about the algorithm and find out what it does. We will be updating all on the site below.

The article looks at what it means for new sites, site re-branding and social media linking strategies, now and in the future- It also looks at why G may be doing this and examines the move in relation to the history of the age delay updates.

http://marketinghotelsandtourism.com/google-delays-ranking-of-new-sites/

All you need to know about Instant Bookings on Tripadivisor for Hotels.

What it is


In essence Tripadvisor is now Replacing Cost Per Clink (advertsing with Cost Per Action.

The standard metasearch model is where OTAs and Suppliers bid via a cost-per-click (CPC)  for each click that a user makes on their link. By comparison in instant booking, you pay TripAdvisor a commission on completed transactions after te guests stays at the hotel.

Who is it for:

Tripadivsors Instant Booking is not a new channel; hotel already on OTAs tat are bidding on TA will already see their hotel on the channel. 

The interesting fact is that if a hotel is bidding using the Tripconnect Instant booking platform, they may want to ask their OTAs not to bid on instant booking!


 See all details at:

http://marketinghotelsandtourism.com/is-instant-bookings-on-tripadivisor-good-for-hotels/

Big Burst in TV Ads By OTAS Shaking Up Travel in 2016 - Travolution.co.uk

New article by Travolution warns that the burst of Agents TV Advertising in 2016 Threatens Established Brands. This blog looks at its impact & alternatives
http://marketinghotelsandtourism.com/agents-tv-advertising-in-2016-threatens-established-brands-travolution-co-uk/

What makes people click? 13 ways to write irresistible calls to action | Scoop.it Blog - MARKHAT.COM

Clicks are a huge part of the sales funnel strategy. It should happen everywhere in the sales funnel, but knowing what makes people click, is all too often missing!
http://marketinghotelsandtourism.com/what-makes-people-click-13-ways-to-write-irresistible-calls-to-action-scoop-it-blog/

Why Reviews Marketing Should be the #1 Priority in 2016 - MARKHAT.COM

Holiday & Hotel Reviews Marketing is the new branding for tourism. With 97% of consumers reading reviews before they book, it must be a marketing priority!
http://markhat.com/why-reviews-marketing-should-be-the-1-priority-in-2016