Friday, 18 March 2011

arcRes V5 new Features for Hotel Bookings & Travel Marketing

arcRes publishes rates special and packages to
mobile phone, social media and travel shopping sites
The new arcRes V5 combines the arcRes real-time booking with a host of unique travel services and marketing options

arcRes V5 brings new Web 2.0 properties to the booking engine streamlining the booking process, making it more intuitive to use and manage. It is more effective in marketing the brand and closing direct bookings.  




arcRes V5 new look and customized design for brands provides improved marketing, more selling options and higher conversion.

 The design is a simple, compact page that is clear, concise and flexible, allowing hotels and tourism partners to offer many rate plans, specials, packages, affiliate promotions and affinity discounts. 

arcRes direct marketing mail systems allow hotels and tourism suppliers to prospect and follow up with interested travelers. Contact-management is geared to tracking bookings. Sales message may be broadcast to travelers, targeting specific interest, regions, and by booking status and dates etc. The mailing database can be imported into iContact for more advanced tracking and marketing.


An availability calendar is built into the reservation process and will appear to show available dates for units that are fully booked for the selected dates. Travelers often have some flexibility in dates, and the calendar allows them to adjust the stay to fit.

V5 builds on the arcRes Tourism marketing Platform that encompasses mobile marketing and bookings, social media marketing, distribution, direct sales, advertising, content management and publishing. 

Brand content, rates, specials, packages and photo galleries are published to over 1000 travel sites and subscribers that include the AXSES travel network, mobile websites, Smartphone applications, social media, independent shopping sites, travel affiliates, syndicate travel sites and subscribers.

The new customized and brand-focused design option allows AXES to offer personal marketing service to individual hotels and travel brands. These can include SEO optimization, directory submission, video blogging, article writing, bookmarking, publishing and distribution. All marketing works in concert with arcRes publishing, specials marketing and distribution, which spreads the brand URL (e.g. http://yourhotel.com) across the Internet. This creates a wide footprint of the brand on the internet, increasing hotel ranking on the search engines, making it easier for travelers to find the brand and book direct.

The default payment option is Credit Card Guarantee (CCG) , similar to that used by the Global Distributions Systems like Sabre, and by OnLine Travel Agents like Booking.com. CCG is the preferred option for direct booking at hotels and tourism operations, where the operators have generally excellent merchant rates with their local banks and traditionally accept a credit card to secure a booking. The card is processed in the event the guest cancels. Other payment systems and payment gateways can be integrated.

All hotel rules, rates, terms and conditions, even down to family plans, are accommodated. 


arcRes was designed for tourism properties as their own booking engine. There are no fixed rules: Child ages are set by the hotel and tourism supplier according to their own preferences.  A child rate can be free for the first child with charges for the second, or it may be charges for the first and free for the second, or any combination. Similarly, deposit requirements, cancellation policies, check-in times and terms are customized to the brand.

Hotels, car rentals, tours, activities and all tourism suppliers may use a custom-designed booking widget on their website or select from any standard widget available on http://bookingswidgets.com. The widgets are recommended for each page of the site, as this has been shown to increase bookings. The widgets are available for all major hosting platform, including Wordpress, Facebook, Java, Flash and html.



All inventory models are available: request to sell, block a request, freesell and full allocation.


The request to sell system is most popular with small hotels who do not want to manage inventory. All reservations requests are accepted by the system and are subject to confirmation by the supplier.

Block request is similar, except that the supplier can block any unit for a specific period. If it is blocked, it cannot be booked. If available, it is still treated as a reservation request and must be confirmed by the hotel or tourism supplier.

The advantage of the request system is that it is easy to maintain (no allocation, no inventory management). Its disadvantage is that it requires more follow-up and does not offer a real-time confirmation which many travelers expect.

The Confirmed booking system requires Inventory Management or Freesell

With full inventory management units may be allocated to channels and to website bookings. 5 units for the website, 4 for OTA, 5 to xyz, etc. This can get tedious if their are many channels.

In Freesell all units are considered available unless they are blocked. arcRes allows units to be blocked by day for any period.

AXSES offers a channel management service,
using technology that allows our consultants to manage rates and allocation across multiple distribution points.

All of these features have been available in arcRes for several years. V5 is a streamlined and more effective system for the brand and the traveler. It sells more units, provides more immediate data to travelers, allows better rate management, upgrades and up-sells and converts more bookings.


AXSES offers a channel management service, using technology that allows our consultants to manage rates and allocation across multiple distribution points.

All of these features have been available in arcRes for several years. V5 is a streamlined and more effective system for the brand and the traveler. It sells more units, provides more immediate data to travelers, allows better rate management, upgrades and up-sells and converts more bookings.


For more see our video at hhttp://arcres.com/upgrade

Subscribe to arcRes marketing http://specials.arcres.biz
Put arcRes on your website to book more http://bookings.arcres.biz
Subscribe to arcRes-powered smartphonetraveller.com







1 comment:

social media planner said...

This my favorite the TripAdvisor traveler rating in the most recent traveler reviews for each hotel, allowing customers to make more informed decisions based on fellow travelers' feedback.