How to Deal with Travel Writers: Bloggers vs. Journalists | Mark Chesnut
In this blog on MarkHat summarizes an in depth report by Mark Chestnut on the merging roles of bloggers and Journalists and for that matter media and the internet. As he states we need to align our brands with the influencers who publish and post about travel. These are the "writers, bloggers, social media types — who are
good at building high-quality followings and influencing their
The article is on track with what is happing in what we call the new Brand Culture.
It highlights the merger of journalism, blogging and online media in travel marketing. Most notably "brand culture" is the advent of brands becoming the media or working with media to supply content in the form of stories and research that gets published as editorial and not advertisement. It is a dynamic change and a major disruptive force in media today. But it certainly is on the charts of what we can expect in the new age of participation where we are all consumers and publishers now.
We are all media! now!