Sunday, 4 January 2015

Twitter Tells WTM to Target Moments Not Markets in travel

Twitter tells Travel Tech Show at WTM to target moments not markets in travel

This article covers a lot of ground, and has some big names like Twitter and PhocusWright offering comments and insight on travel technology at the WTM.

Moments vs markets is catchy but Moments are transient and markets are more permanent, a brand must target markets and it is wise to be current and to have some sort of strategy to report on travel news that related to your destination.

PhocusWright Insights go off in a more tangible direction and they show that “the 55 plus age group predominantly use PCs for planning but just over a
fifth use tablets for destination selection. The 35 to 54 age group,
meanwhile, rely more heavily on mobile devices and tablets for
destination selection. And, Millennials (aged 18 to 34) depend on
smartphone for destination selection, shopping and booking. "

See details on

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