Taking stock of the Travel Platform and Destination Marketing
Saturday, 14 March 2015
Google Moves to Dominate Hotel Metasearch - Markhat.com
Its better news for hotel marketing but not great news, They have made some significant changes to hotel ads package and hotel finder that definitely will improve direct bookings. But OTAs still dominate search. This article looks at why and what you can do about it.
Ian R Clayton
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