Digital Media Marketing - Chapter 1 Introduction

See You Tube Video and Playlist here https://www.youtube.com/watch?v=hOXXzv971rA&list=PLsLsbgFYUZUGBUQcWffwyC-8sk9AsS5IO

More on Chapterts will be posted at https://www.youtube.com/watch?v=95IDkUbnxHM&list=PLsLsbgFYUZUFLYnm5PGULQ1YRmhYWCHRV


This is video #1 of the chapters in my book Digital Media Marketing. This covers the introduction which about why I wrote the book. In a nutshell digital media has taken over and it is where you need to be.

I plan to publish a video of each chapter. The video swill not replace the book but it will give you a pretty good outline of whats included and why you need to have it working for you. I share 20 years of experience in digital media marketing. I have helped all sorts of businesses and have specialized in travel and hospitality. In the book i share my knowledge, the tools I use, my resource and contacts. I hold nothing back. The contact I share are the best I have found in their field. It will save you a pile of time, avoid a bundle of mistakes and get you cooking with gas, NOW!

Book available on maazo https://www.amazon.com/Digital-Media-Marketing-Hotels-Driving/dp/1980271259

Hotel Chains and Destinations Turn to Emotion To Connect with Travelers

How Hotel Personality Branding and emotion is the key to matching with travelers and make a lasting connection
http://fascinatingtravelers.com/business

Marketing Hotels and Tourism with Your Publishing Cloud

See more detail on YouTube Video on Marketing Hotels & Tourism with you own Publishing Cloud

Latest Free Video by http://TourismMarketingMachines.com

This is a personal insight of Ian R Clayton; it introduces a brand new way of looking at how information can be formatted, re-proposed and published in the digital age. A major part of this strategy is how you can build and use your social media to reinforce your hotel and tourism marketing.

This is shared here for the first time on http://TourismMarketingMachines.com - a free services helping hotel and tourism companies as well as holiday destinations, understand and use the new digital media and the cloud.

Dominica Carib People - The Kalinago

A Fascinating Culture much aligned by folklore. This article is a personal account of my visit, meeting, discussion and research. Its a part of the Dominica Article Ranking ,Video Blogging &; Destination Marketing for Dominica.  For more on Dominica see http://BookingsDominica.com & http://bookingsdominica.com/dominica-nature-island.cfm




full article:
http://ezinearticles.com/?Dominica-Carib-People:-A-Culture-on-the-Edge&id=5244976

Facebook Direct Bookings for Hotels & Tourism

A new Release of arcResBookings.com for Facebook with a new Video showing  just how easy it is to get your arcRes content, rooms, rates, images and property info onto your Facebook pages. Special rates and coupons can be offered to Facebook fans special content and welcome message may be customised for Facebook. Works for Hotels, villas and all accommodation as well as car rentals and tourism operators.

See story on our HubPages  

The Next Hotel Marketing Wave - Publish or Perish

The tourism marketing and development work we did for Dominica has opened our eyes to the future. Almost as a sideline, we created the TravelersInsights.com magazine. It was a personal account, inspired by our need to understand and document the brand. When marketing the destination on the Internet, it provided a framework for the conversation we entered or created. This was a success. We managed to place the new central reservation system we had created BookingsDominica.com on top of search results for most of the important Dominica Travel search words and phrases.

The TravelersInsights Dominica however sat on the shelves and was largely ignored by the Discover Dominica Authority (DDA). Hotels loved it so much that every single copy of the draft run disappeared. We knew that it was a worthwhile endeavor, but it needed the DDA to use and distribute it. This did not happen!

Adversity is often the mother of invention, and in trying to find a better use for the TraveleresInsights Dominica publication, we discovered online publishing. 

There are thousands of online resources where you publish travel stories, articles and destination promotional pieces. They break down into blogs, ezines, Web 2.0 resources, bookmarking, dedicated interest channels, document storage, re-publishers and online magazine racks.

Online magazines were our first foray. They are are slowly taking over from the corner store. Here, you get full-colored magazines of very high quality. In may cases, they may be downloaded or delivered by courier. Services like Magcloud print runs are very reasonable, at only 15-20 cents US per page for small runs. Try to get a regular printer to do that and you'll see what I mean. This is a good and inexpensive outlet for destination marketing. Their are no expensive print runs and no inventory. Quality magazines can be ordered one at a time and delivered anywhere (Print on Demand -POD as in TravelersInsights.com).

Closely related are the document sharing systems, like Slideshare. Here, high quality documents are stored online in PDF format, ready for download.

Next, we looked at ezines and started with ezineartciles.com. The submission was rejected, as they thought it was too professional and suggested we had copied it. When this was cleared, up the piece went on to be featured in Travel Tips. We are still working our way through these ezines with a list of over 500 services and some paid help in submitting to them.

It was at this point that the thought struck: Hey! Digital Publishing is the new marketing!

What better way to get noticed than getting publicity: print coverage online. One that you can do yourself, or at least control yourself. It is a slightly new twist on an old and dying adage, replace print with the hybrid of digital marketing. Both in print and online, have it ready to download, ready to print on your own desktop, or have it shipped to your destination sales staff, travel agent or traveler.

What is most interesting, from an Internet Marketer's perspective, is the fact that your listing in these online services often allows backlinks to your website. This means that your website get seen and, as these sites are often very authoritative, it means that Google and the search engines pay attention. This will help you get listed on top search results and directly increase you bookings.

I think I see a fundamental shift in marketing coming - see my article on Bukisca - Publish or Perish. These sites are examples of the new Web 2.0 platforms that are rapidly becoming voices and influences. We have used HubPages, Squidoo, RedGage and many, many others. See our Tourism Marketing Platform in the arcRes-Publishing link below for a researched list.

In our business of tourism marketing, we will often drop in our clients' Special promotions, hotel deals, car rental offers and restaurant advertising. For an example, see Barbados Special HubPage on Smartphones.

It's what we at AXSES have been gearing up for for a decade! Those who are our clients will know how we have positioned AXSES products to serve direct business to hotels and tourism suppliers.

Our flagship product, arcRes.com, has changed from a simple booking engine to a full-fledged publishing system.

We even coined the name arcRes-Publishing before we fully understood the impact it might have. 

Dominica Tourism Authority gets AXSES Arcres Travel Platform

The Dominica Tourism Authority (Discover Dominica Authority, DDA) selects the AXSES Travel Platform for the tourism industry in Dominica.

Colin Piper, CEO/Director of the Discover Dominica Authority, says, “We selected AXSES because its people have a deep understanding of the travel marketplace and the right suite of products and resources to help our travel marketing.”

The AXSES Travel Marketing and Bookings Platform is a unique marketing and bookings solution for destinations, hotels, tourism operators and car rental companies. It offers the full spectrum of advertising management, bookings, interactive branding and systems for direct marketing. It is ideal for destinations, as it plays by destination rules and promotes the destination product with direct to hotel and tourism owner sales and bookings.

AXSES, know for putting Barbados.org on the net, and owners of http://Barbados.org, is also a world leader in travel software. A team of Barbados programmers are now at work building what they call the next generation travel shopping platform. Many of AXSES' products are first of a kind. Its Facebook application, which allows Facebook Fans to get quotes and book direct from Facebook, published a year ago, is an example of AXSES leading edge innovative and adaptive thinking that caught the attention of Dominica.

AXSES has completed the first stage of the project which is to build the new e-commerce Dominica Marketing portal which is the Dominica Central Reservations Center http://Bookingsdominica.com. The sites have been Search Engine-Optimised (SEO) with dozens of 1st-page positions on strategic keywords.

A Dominica travelogue was completed as part of this project and it is being marketed with print and online Dominica magazine publications: TravelersInsights.com. TravelersInsights is a cloud publishing service for destinations developed by AXSES and part of the AXSES arcRes Travel Platform. The articles are being distributed to over 300 online ezines and are available on magazine and document services, like Slideshare, ArticlesBase, as well as TravelerInsights and BookingsDominica


The DDA and AXSES are jointly marketing the Dominica Reservations Center, which is being cross linked and marketed with http://dominica.dm the official website of the Dominica Tourism Authority.

AXSES is now installing booking engines on Dominica hotel websites using the arcRes bookings widgets http://BookingsWidgets.com.

As part of the project to create the Dominica Travel Platform, AXSES staged a 3-day seminar to the entire Tourism industry. The seminar was attended by over 50 tourism partners and enthusiastically supported.

AXSES key personnel Kathy-Lynn Ward and Kris Gooding delivered keynote addresses on web design, use of technology, branding & marketing in the interactive age. The seminar included interactive examples of AXSES Next Generation Shopping Platform, which is being installed as the Travel Platform for Dominica.

For more info on the AXSES Travel marketing platform, see http://TravelBookingsPlatform.com
Built on the arcRes e-commerce suites the travel platform combined advertising management with e-commerce marketing and publishing. arcRes Bookings-Expert the booking engine for hotel and tourism operator websites, allows hotels and activities, tours, car rental cos and tourism suppliers to advertise and publish their product and brand to smartphones (http://SmartphoneTraveller.com), Google Shopping, social media and hundreds of affiliated travel marketing sites.