Wednesday, 29 December 2010

Cultural Tourism Adventure Travel Destinations

To me adventure is about discovery, exploration and learning. Discovering an old culture, a belief and away of life or discovering nature and the world is my adventure. As a teenager I roamed the Caribbean with 100 US $ and made it to the island, traveling on trading schooners, the mail boat and occasionally on a luxury sailing yacht, needing an extra hand on deck.Today I rather like my comforts and a little luxury now and again is very welcome.

Luxury is  indeed a growing travel market  and one that is becoming more accessible as airfares have declined and even 5 star hotels offer deep discounts and best rates for booking direct and online with their own booking engines, websites, smartphone applications and social media pages.  Very accessible indeed in the new age of communications and an emphases on openness and fair pricing.

So one can take of for a Safari or a Jungle holiday and explore new tucked away cultures and people of all walks of life and all beliefs.  Grass roots culture is the core of the new desire to reach out and connect. Many cultural tourist travel with a responsible attitude and a deep emotion to understand, connect and to help. These grass root cultural holidays are often not done by the major tour companies and on line travel agents. The best holidays are often made by personal contact and recommendations. Dealing directly with hotels and tourism operators who are recommended can save quite a few dollars and also make the trip much more personal and real.


We created http://adventure-travel-destinations.com to help hotels, tourism operators and destinations make these personal contacts and market adventure packages of all types, from nature explorations to cultural exchange. Hotel from all over the world can easily and quickly add package (click on the affiliates link in Adventure travel Destinations) and have it displayed on the site along with many others. There are pages to add special deals and best rate guarantees for travelers who book direct. Travelers using these direct links get a fair rate and the direct contacts with the destination host who can make the difference. Adventure travel destinations also offers leading adventure holiday packages from independent agents with knowledge of the culture and the destination.

In promoting our adventure holiday travel site we stumbled upon several adventure travel writers, including Andrew Prinze, who describes himself as a cultural Navigator. His story is in our first article of a series we are planning. You can see this on our slideshare site linked in the title of this blog. Scott Cummingham is another independent adventure writer that we will feature. Scott is a geologist who explores natural phenomena of the earths crust to tucked away cultures in remove coves off of the coast of Nova Scotia. 

Over the next several months we will share insights and discoveries with from around the globe with authors such as these. The articles will lead you to new cultures and adventure destinations with packages and deals that make world adventures to far away places affordable.

Check back here and on adventure-travel-destinations.com for the next update on our adventure travel & cultural tourism series.

Tuesday, 28 December 2010

6 Tips in Choosing your Facebook Hotel and Travel Marketing Platform

Facebook is a force in travel marketing. It has moved from being a social setting and a chat room into something much more. Destyination Marketing Organisation and hotels are making it part of their marketing strategy.

Australia now have a fan base of I million, New Zealand has 280,000 fans, Spain clicks in just under that.


As a Tourism Platform Facebook  has to provide an expert  knowledge system to organize data, make it meaningful, relevant and actionable.This is happening, not so much by Facebooks own initiatives but by applications made for facebook by trade marketing companies and hotel chains. Many of the leaders are Online Travel Agents co's like Expedia. This is unfortunate as Facebook is a Brand friendly channel that can and should be used by hotels, tourism operators and destinations to build their own brand integrity, fan loyalty and direct bookings.

We have built our own facebook travel marketing application for  hotel bookings and tourism marketing and management. In putting it together we had 6 main goals which we think are a good yard stick for all other application to emulate. These are
  1. It is direct – ie no commission, no transaction fees and an affordable subscription.
  2. It is a Travel Content Management system that will easily load and manage all units, rates, seasons, images, description and hotel/Tourism brand.
  3. It supports special rates and packages for Facebook fans and special interest groups with in the fan base
  4. It can publish content to mobile marketing channels and provide a full mobi. Travel website with booking engine.
  5. It integrates with tourism website offer booking widgets and content management of Specials and rates on the traditional website.
  6. It is  open and extensive and can it publish content, specials and packages to other channels at reasonable cost
For more on our Facebook travel platform application see  arcResBookings.coma

You may try this leading Facebook hotel Marketing and Management system for free and evaluate how it can help your marketing. http://arcres.com/facebook-offer-bookings.cfm

The full story and demo video may be read on our ezine article 

Sunday, 26 December 2010

10 Tips on Article Marketing for Holiday Travel Destinations & Tourism


Travel articles area good way to promote your hotel, holiday, travel activity and destination. See this example Article Marketing Romantic Holidays
10  Tip to Article Ranking

1. Do not write advertorials or what are seen as self-service promotions. 
Advertorials are not generally effective, neither are infomercials. Self-serving articles do not impress those who are looking for good independent information.

2. Publish content related to your promotion. It must be a good information article. Your links provide direct contact and create important back-links to your website- This help improve your Page Rank and Search Engine listing

3. Choose Authors who are know and respected
4. Choose channels that are considered authoritative. EzineArticles, Hubpages, Qondio, Bukisa, Tunblr and our own TravelersInsights.com

5. Don't pepper articles with links and don't duplicate links to the same URL
6. Create a Video for the article and post it to YouTube and all video channels.

7. Create printed documents  of the article and submit these to Document services like Slideshare. 

8.Use Web 2.0 properties to Chat about your article, link to it and create a linked network.

9. Bookmark your articles on Digg, MIXX, StumbleUpon, Mister Wong and the top social bookmarking sites

10. Do several press releases on benefits and features. Use WebPR advanced package and add a video. 


If you have not done it before, get a professional to help you. Theer is quite a bit to do and a lot of tools to use. At the end you must ping all the sites and create your links.
We can help you - consult@axses.com



Advertise your special on these articles with AXSES arcRes Publishing systems - http://arcres.com/hotel-marketing-tourism-specials.cfm

Thursday, 23 December 2010

Adventure Travel Destinations:Hotel Travel & Tourism



Adventure Holiday Travel is our business and our passion. Travel enhances and changes lives. We help make adventures vacation & travel to adventure destinations accessible, affordable and special by putting travelers in Direct Contact with hotels and adventure tourism operators in the destinations.

Check our adventure special deals, vacation packages at top adventure travel destinations for families, singles and groups.

For exotic adventures to soft and gently adventure holidays, cultural holiday adventure, culinary adventures or just the adventure of exploring new places, people and nature.

Please click here for more information.

Saturday, 11 December 2010

Can Google+1 Stop Facebook's Dramatic Rise?



Will Google's new Social Media Google +1, an optional browser extension, be a contender against the rise of Facebook as the world's most visited site? If not, will it matter to Google, and why is Google working so hard to be a player in the Social Media and failing so often (buzz, friends connect, wave, etc.)?

The chart here shows the latest trends in searches for Google, Facebook, and YouTube; Facebook has surpassed all, and is climbing above all at an accelerated pace. 

As holiday buyers look to friends and friends of friends for advice and suggestions on travel, destinations, hotels and holiday activities, many are choosing to seek out information on Facebook hotel pages, Facebook groups and Facebook friends reviews. This "social trend" continues to influence how people buy travel, how they research holiday options and how they choose destinations, hotels and vacation activities. It is influencing where they go, how they get there and what they do.
 
Google must be contemplating the future of search, as social site like Facebook and their "word of mouth appeal", make inroads on search. Some say search has become dysfunctional, offering too many unspecific links to promotional pages. The results are often designed to sell affiliate marketing products like cell phones, Smartphones, Amazon books and gadgets. Marketers have become experts at mastering Google results with crafted articles and Search Engine Optimised (SEO) web pages, promoting products and services associated with the top keywords and phrases being searched.

Search for "Adventure Travel Destinations"; you will get 16 million results. Those on the first page are Google's top picks, but are they right for you? Perhaps our site http://Adventure-Travel-Destinations.com is what you are looking for, but if it is not ranked by Google, you will not see it. 80% of searches look only at page 1 results and the competition for getting on page one is daunting to small hotels and tourism marketers.

A goal of search is to provide a single "right" answer to any question. The right answer is one that is tailored to you. But who knows what you mean when you search for "adventure travel"? The concept of adventure is entirely personal. To many, it is a challenging physical endeavor, like climbing a mountain; to others, it is a cultural exchange, and to some, it is exploring nature. At times, it is different things to the same person because there are, in fact, many "yous". We are complex beings and our needs change in time, by occasion and by circumstance. The point is that the software algorithms of a search engine are not the best judge of what "we" want and many are turning to Social Media, in search for more meaning.


The merger of Social Media and Search is on the horizon, with Bing and Facebook leading the effort. Google, pondering its options, has moved quickly to fill the gaps by including social media in its results and evaluating social footprints. It leads in mobile search and sees the Smartphone and social media merging into a permanent new business sector. Smartphones make connection social, instant, pertinent and more permanent, creating new opportunities for e-commerce, dialogue and service. See  How Travellers use Smartphones.

Smartphones searching the web are expected to outpace all searches from laptops and desktops within the next few years. This is why Google has made Mobile its number one strategy.  Mobile is the new Social arena and Google +1 might just tie it together in the internet browser. Google +1 may succeed where Google previously failed because it combines Google strengths in search, mobile & cloud computing. This could well be the new social universe. The task for Google is to get consumers to accept its new technology and its browser.  

The future for travel marketing is going to be more mobile, more social and more connected. Google has not been good at creating a social platform, but it just might succeed in creating the new social universe where connection transcends platform.

For now, Facebook continues to grow as a travel and tourism marketing platform, with applications that allow hotels, tourism companies and holiday destinations to load, manage and market their brands and products on their Facebook pages. Facebook Fans are booking holidays on hotel and tourism Facebook pages where marketing is understated, connections are personal and loyalty is rewarded. 

Load your travel brand and bookings on Facebook now: arcRes Publishing - Facebook Trial

Wednesday, 24 November 2010

10 reasons to book Adventure Holiday Specials Direct from Destinations Suppliers

Our new Adventure Travel Destinations site is tracking on the search engine for searches like "adventure holiday specials and deals". The focus of the site is marketing adventure travel for direct bookings at hotels and tourism companies. Making adventure travel more affordable by buying direct from hotel owners and tourism operators just makes sense.

Hotels and Local Tour companies are the Adventure Suppliers. Adventure travelers often do not understand that it is the Hotel and not the Online Travel Agent (OTA), like Expedia, that provides the product. 

Many travelers feel that the OTA is the travel supplier and have come to think that OTAs offer the best prices for all holidays and travel adventures. We have seen travelers check out rates on a hotel website and book with an OTA, because the price was better at the OTA.

The AXSES   VacationSpecialDeals.com initiative is an attempt to change this. We have also added options for hotels to mange rates and offer Best Available rates to all travelers who book holidays direct.

There is no reason why travelers should think the best deals are via OTAs. Here are the reasons to book adventure holidays direct. It's not all about best holiday specials and deals, but best rates and specials has become a necessity.

1. Best rates are often guaranteed for booking direct with the hotel owner or tourism operator
2. You are dealing with local a Hotel and tourism owner who has special knowledge of the adventure holiday package and all of its holiday options
3. You get real, expert, local advice on the package and the destination
4. It's generally easy to ungrade and, often, owners may upgrade you when dealing direct.
5. It's easier to change dates and option, or even cancel.
6. Local hotel owners often has special arrangements for local activities and offer holiday discounts on local tours and adventure activities
7. Local owners want you to be completely satisfied with your adventure holiday experience. We know of local hotel managers who have paid for a couple who were getting married to go somewhere else, as the OTA had not understood exactly what they wanted. They were sent to a jungle hut, when they wanted a Caribbean beach.
8. You get special attention and special privileges when booking your adventure holiday direct with the hotel & tourism operator. 
9. Local owners often have insights and connections that can make  your holiday. For example, a trip with a local  fisherman is seldom arranged by an OTA, but can be organised with a Local Hotel Manager. A night on beach with Leo, the stargazer in  Barbados, sipping wine and eating beach-fired roasted breadfruit, is a romantic adventure and learning experience that is never organised by an OTA. 

Local knowledge can make an ordinary holiday a real adventure and learning holiday.

Add your Specials to AXSES arcRes for Global advertising and distribution on sites like Craigslist, Google Shopping, BarbadosVacationSpecials.com,  Adventure Travel Destinations, and Romantic Holiday Destinations.



Sunday, 21 November 2010

Dominica Carib People - The Kalinago

A Fascinating Culture much aligned by folklore. This article is a personal account of my visit, meeting, discussion and research. Its a part of the Dominica Article Ranking ,Video Blogging &; Destination Marketing for Dominica.  For more on Dominica see http://BookingsDominica.com & http://bookingsdominica.com/dominica-nature-island.cfm




full article:
http://ezinearticles.com/?Dominica-Carib-People:-A-Culture-on-the-Edge&id=5244976