What it Means for the City & the House Sharing Economy After AirBnB Wins in San Francisco - TravelWatchNews

In very public fight against the City's right to restrict home rentals in the sharing economy, Airbnb Wins Over San Francisco and proposition F is voted down. In this KQED Newsroom Dale Carlson, from ShareBetter SF, a backer of the initiative, and No on F campaign manager Patrick Hannan debate the measure and look at what could have been and what might be now!

More detail and videos exploring this landmark decision see:
http://markhat.com/airbnb-wins-over-san-francisco-quartz/

Hotels Must Move to Compete with OTAS by Taking Care of Business - Google Says

To compete with OTAS Hotel Must Build Brand Trust -  Markhat.

Ruairidh Roberts, industry head at Google Search, says “Travel brands need to do more to elicit an emotional response from consumers and be more memorable”

This in the opening statements of his talk to delegates at an Accord half day conference hosted by Google. He added that “regular reach with consumers was vital, but seldom happens in travel.”

Hotels he says "need to SEE the value of building their brands." or they will be left behind as the OTAs dominate travel in all phases of travelshopping!

He outlines 4 key points of the Google Strategy - These are the phase of travel shopping they are - SEE- Do - Think- Care See detials at:

http://markhat.com/google-urges-travel-brands-to-see-the-value-of-brand-building-travolution-co-uk/

AllCastMarketing Visual First Technology

Introducing http://AllCastMarketing.com Adaptive Messaging & Marketing For all Media,

AllCast Proprietary Technology is build on the concept of visual first with ability to adapt and be responsive on all devices, channels and user behavior.

AllCastMarketing tools, strategies and techniques help businesses produce and promote videos, blogs, magazines, books, TV quality productions to social networks, broadcast media and all parts of the internet.

More see http://allcastmarketing.com

Royal Caribbean Using Periscope to Sell Millennials – Skift - MARKHAT.COM

How Royal Caribbean is using Periscope to sell millennials with a visual first real-time videos streamed to billboards in NY City
http://marketinghotelsandtourism.com/royal-caribbean-using-periscope-to-sell-millennials/

St. Lucia sustainable tourism powered by wind and sun

Saint Lucia going green with sustainable tourism wind, sun and renewable energy powering in all sectors of economy and government

http://poinsettiaapartments.com/caribbean-wind-sun-to-power-stlucia-sustainable-tourism

Bookings.com says it is The Cheapest Paid Marketing for Hotels

Bookings.com Daren Huston on Direct Bookings vs OTAS says that Booking.com is the cheapest way for hotel to reach their markets.

As he puts in “First of all, we always pride ourselves on being the cheapest way to do your marketing. If you ask any owner, or any hotel, why they’re all on Booking.com, when they can all leave tomorrow, the reason is, it’s the cheapest way to do paid marketing.”

Just as importantly he  talk openly about the need for hotel to balance direct bookings vs distribution via OTAs


http://markhat.com/booking-com-darren-huston-on-direct-bookings-vs-otas/

Millennial Mindset Study Reveals 10 characteristics you may never have know

Millennial Mindset revealed in study conducted by the Center for Generational Kinetics and Choice Hotels

http://marketinghotelsandtourism.com/uncovering-the-millennial-mindset/

Related posts -  Royal Caribbean on using Periscope to sell to millennials- see linkhere >>>>