Apple Watch Lets You Check-In to Your Hotel - MARKHAT.COM

the new app for apple watch lets you check-in to your hotel. the app by Mariott hotels is a free service and part of the mariott rewards program for loyal customers
http://marketinghotelsandtourism.com/apple-watch-lets-you-check-in-to-your-hotel

Boutique Lifestyle Hotels are Big Time for Mariott Edition - MARKHAT.COM

Boutique lifestyle hotels are now big time for the big box chains and the independent traveler. And as we might expect Mariott Hotels is one of the first to embrace this new independent travel trend with its new Edition brand
http://markhat.com/boutique-lifestyle-hotels-are-big-time-for-mariott-edition

Snackable Visual Content is Now Driving Marketing

Communication is more focused on the essence of the message and this is why snackable content is now the new matra for marketing
http://markhat.com/snackable-content-is-the-new-marketing-agenda

New Research: 50% of Travelers Prefer to Watch Videos on Hotel Sites

Latest Survey Shows Travelers Prefer to Watch videos on Hotel Webites In this survey, by Software Advice, shows that video is very effective and popular
http://markhat.com/videos-on-travel-site-most-popular-with-travelers

Google Gets More Hotel Friendly!

Uploaded this video to YouTube. It demonstrates what we covered before on our blog. Namely how Finder 2015 is better for hotels, what it means and how you can participate. It also looks at SEO, shows how some properties are bucking the trend and how you can too. Also important to watch is the last section where we review actual cost of click advertising and how that compares to good SEO and organic search listing.




The latest version of Google's hotel finder has a few changes that can help small hotel. First it now links directly to hotels that it lists. OTA room rates for the property are still prominent for most properties, but overall the changes are a step in the right direction for local hotels who has seen their listing fall off Google in the last few years. To find out why and learn what you need to do, check out the blog at:

See the icontact notice on hotel finder

Google Moves to Dominate Hotel Metasearch - Markhat.com

Its better news for hotel marketing but not great news, They have made some significant changes to hotel ads package and hotel finder that definitely will improve direct bookings. But OTAs still dominate search. This article looks at why and what you can do about it.
http://www.marketinghotelsandtourism.com/googles-hotelfinder-to-dominate-hmetasearch

Google Opens Branded Store in London

When all stores are moving to the Internet Google has decided to test out the reverse stratgy. that says something fr good old brick and mortar stores. When you have aced the Internet it may be the only next place to go!