Thursday 4 August 2011

arcRes Facebook Posts Engine - Get More Fans

Facebook Posts and Updates are Important, but Tedious to Manage

Posting updates and interesting comments to your Facebook Fan Pages and Facebook Wall is one of the most important things you can do to get Fans and engage them. It is also one of the most tedious and time-consuming activities for any business. Many businesses are seeking to outsource this activity, because it is not in their core competence. Now with arcRes new FanPage Posts engine the job of building the Facebook Fan pages and posting content is automated.

Timely and Relevant Facebook Posts For Special Offers

"Posting Special Offers and Packages" are great content for Fan Conversation, status updates and wall posts। They are engaging and shareable content that get mileage. Specials can be scheduled for every festival, holiday and event of the year. They can be targeted to families, couples, singles, by country, special interest groups, etc. The combination is endless. With arcRes Special Offers for Facebook app, Hotels and Tourism suppliers can easily build and display content for any target market and interest group within Facebook.

Special Offer Posts are Advertisements
Facebook, with its huge Market reach and 600,000 loyal followers, has become a major advertising medium for the largest travel companies, like Expedia. Now, even small hotels and travel suppliers can step up their Fan engagement and attract more Fans and bookings with automatic posts managed by arcResBookings tools.

Example of a Wall Post/Facebook Advertisement

With the arcRes option to create ads for specific dates and to change any special at any time; fan page and wall post updates can be current and fresh. With frequent updates and new offers, Fans are more likely to watch for the latest news and offers and return to the page frequently.

arcRes "Special Offers" Builds "Like"
Pages to Entice Fans

The app is also set up to encourage new visitors to "Like the Page" and become a Fan in order to access the information. The Like Page feature is optional. Providing extra value for Fans-only brands provides an incentive for liking the page and building a loyal Fan base।

If specials are shown only to Fans, non-Fans receive the message below and a prompt to LIKE the page (i.e., become a Fan). Non-Fans can still access the page Wall, Photos, etc.


Social Media Marketing is the new norm, but it only works if it is done correctly. A good Social Media Strategy is to make engaging Fan Page posts often. Good posts get attention and are shared by Fans on their walls, in their news feeds and by active linking and emails. No posts and poor Fan posts means poor Fan engagement and fewer Fans. Fans are not only good for your facebook business, they also help get you indexed by Google.

We know that Fans like coupons and special deals. In Travel, the Special Offers and Travel deals are perhaps the most important shopping criteria. Discounts and packages have led to the skyrocketing success of Online Travel Agents, like Expedia. Price is a market-leader; it is why Google has moved to put rates and costs on local search results for travel.

Special Offers, Coupons, deals, promos and packages are the top search criteria when buying almost anything these day and travel deals are no exception. It is logical to make special offers a big part of your Facebook posting and status update strategy.

But this project is far larger, FanPagePosts beyond Special Offers are a pivotal part of the new AXSES Social Media Marketing plan. Soon we will have fan page post engines for all events, news, reviews, comments and conversation starters.

NEXT - SocialIndexEngine

The project, spearheaded by Kathy-Lynn Ward, COO Of AXSES, called SocialIndexEngine, is a new platform for Social Media that covers Social Media Indexing, Marketing and Maintenance. It includes social media marketing bookmarks, blogs, video, mobiles and SmartphoneTraveller marketing, article marketing as well as social status sites like LinkedIn and Facebook.

It is a very comprehensive solution that is right on the curve of where marketing is heading and slightly ahead of where most small hotels and travel companies perceive. It is also an incremental package, so that Hotels and Tourism, as well as businesses of all types, can start at a place and pace that is comfortable for them. From there, they may add more options as they see results and learn how to use the new media to get more direct business.

We will be unfolding this important platform in stages over the next several months. In this article, we are pleased to share our FanPagePost strategy.

Bookings and Marketing for your Hotel and Tourism Facebook Page: