Netafinity on Hotel Marketing Trends 2017 that potentially can disrupt travel. The Markhat article focuses on the move to bookdirect and metasearch.
As usual Markhat adds its own unique insights on the rise of video, the failure of loyalty programs for independent hotels, the surprise of Bing and Instagram which are moving rapidly as major sources of traffic and bookings.
http://marketinghotelsandtourism.com/hotel-marketing-trends-2017-disrup-travel
The full info-graphic contains 17 points. Markhat adds its own perspective on may of these and also offers links to valuable resources for hotel marketing. The resources cover tools like; TripTease, Video Reviews Animation videos, rate parity issues, metasearch and other tools that help travellers and guests become advocates for your hotel.
See the full blog and inforgraphics here >>>
