Wednesday 28 December 2016

RealHolidays Adds Video on Windswept Sand Dunes and Invigorating Vacations

EscapeEast Barbados for an invigorating personal vacations with personality. Video of windswept sand dunes and the rustic elegant accommodation of the rugged Atlantic Coast.

Monday 19 December 2016

Personality Matching Holidays - MARKHAT.COM

Markhat features Press on Barbados Tourism Encyclopedia, the first Destination Marketing Organization to launch Personaholidays. Building personality matching holidays for travellers.

Friday 16 December 2016

New App Ignites Bookings for Hotels & Destination Marketing

New Personal Holidays app, used by Barbados Tourism Encyclopedia to enhance hotel search and bookings, significantly increases booking conversion.

Thursday 1 December 2016

Barbados Gets Personal With PersonaHolidays

The Barbados Tourism Encyclopedia launches PersonaHolidays, the premier personal vacation planner for travelers looking for hotels and holiday options matching their personality.

Wednesday 30 November 2016

Marriott & Starwood Luxury Brands Travel Personas - Bloomberg - MARKHAT.COM

In this blog we compare Marriott & Starwood Luxury Brands Travel Personas compared with PersonaHolidays personal vacations planning & hotel brand marketing

Tuesday 22 November 2016

PersonaHolidays Travel Planning Software is Helping to Make Holidays Truly Personal | gethotelreviews

We are delighted to be involved with the PersonaHolidays,com Start-up Campaign. It actually well pasted start-up but the team is moving very steady ahead and not trying to do too much. HHR is assisting with video marketing and we look forward to producing many hundred video reviews for a lot of Persona Hotels. Already the…

Monday 14 November 2016

Villas On The Wild Side BookDirect Best Value Promo

Villas on the wild side is an amazing value packed holiday for independent travelers looking for authentic, private, affordable St. Lucia villa holidays

Thursday 3 November 2016

Villa 6 Garden Terrace Poinsettia St. Lucia 5 Star Review- An amazing place to holiday

Villa 6 Garden Terrace Poinsettia St.Lucia - A fabulous family sized villa with all the comforts of home. Features a huge outside sitting and dining area

Saturday 29 October 2016

Destination and Tour... | PersonaHolidays Matching Travellers … | MagCloud

Re-Posting correct url: PersonaHolidays personalized holiday planner and recommendation engine for travel. The first Artificial Intelligent vacation planning solution for travelers that is truly personal. It creates a personality profile that is matched with hotels of similar character.

Friday 7 October 2016

Metasearch Direct Marketing Channel for Hotels

Metssearch is becoming a major force in hotel marketing - do you know what it means - This article will help. Metasearch Direct Marketing Channel for Hotels is an infographic of who they are and what they do.

Thursday 6 October 2016

PersonaHolidays Matching Travellers with hotel By Personality Printed Deck now on MagCloud

PersonaHolidays is a personal recommendation engine for travel. It is a breakthrough technology for tourism planning, marketing and bookings that is truly personal. More >>

Wednesday 5 October 2016

Travellers Prefer Booking Direct - Triptease - MARKHAT.COM

recent studies explains why travellers prefer booking direct and what hotels can do to get more direct bookings

Friday 30 September 2016

New PersonaHolidays Hotel Accommodation Search & Bookings

Here is sneak preview of the power of personalization in travel with the personality based matchmaker that pairs hotels and travelers together based on personality traits that matter to vacationers of all character.

For more see

Friday 23 September 2016

Marriott Expedia War For Brand Integrity- Bloomberg - MARKHAT.COM

Mariott is taking issue with OTAs in the new Mariott Expedia Wars for Brand Integrity. Its not just about rates anymore and as this dialog shows, OTAs just dont get that brands are vital to hotel marketing.

Friday 16 September 2016

Unique Personalized Holiday Planning & Booking PersonaHolidays Makes Travel Shopping Fun

Truly amazing personal holiday planner that is blistering fast, highly interactive, intensely visual and respectfully personal , makes Travel Shopping Fast, Fun and Personal. PersonaHolidays knows you and pairs you up with the perfect match hotel and vacation experience..

Wednesday 24 August 2016

Hotels Fight for Control - Inforgraphics of the Battle

The picture is just a tiny part of a foot  long info-graphics that looks at the evolution of bookings and pays special attention to the battle between Online Travel Agents (OTAs) and hotel direct bookings.

As this image demonstrates direct bookings adds more to the bottom line and is good for business. More subtle benefits of booking direct are not covered, but they are probable more important. Hotels are going to many lengths to create benefits for booking direct -  and the reasons have more to do with brand integrity than rates.

Hotels loose control and are worried that OTAs tend to treat room like commodities, The OTAS build their own brand at the expense of  hotels and they own the data, often not even sharing the guests email at times.

Its all about control and hotels are making moves to take back control; after all they are the suppliers!

.. See

Bookings Battle Infographic - MARKHAT.COM

Monday 8 August 2016

Why Book Direct – St. Lucia Villa Resort Explains its Why Book Direct Strategy

PoinsettiaVillas'com has added a page outlining the benefits of booking direct There are many extra and special packages available for guest who book direct using our own Booking Engine. All you need to do is use the booking engine and add your email to get the best private rates and benefits

Thursday 4 August 2016

Metasearch Direct Marketing Channel for Hotels - MARKHAT.COM

This article examines the impact of metasearch on hotel direct bookings. Metasearch Direct Marketing Channel for Hotels is an infographic of who they are and what they do.

Wednesday 3 August 2016

Hotels Big Data Marketing for Direct Bookings - TravelWatchNews

Examing the role of big data in tourism marketing. How Hotels use BIG Data to Drive Direct Bookings looks at the opportunities and issues in using big data to drive direct bookings

Tuesday 2 August 2016

Maximizing Book Direct Strategies With Re-Trageting Hotel Ads

Retargeting Book Direct Strategies in Hospitality is a hot topic for hotel marketer.

It's huge with OTAs who have jumped this band wagon for all they can. But it is a strategy that is open to even small hotels and it absolutely makes sense: Especially as travel shoppers hardly ever book on a first visit to a hotel website.

In this article Markhat outlines the steps to create an effective re-targeting campaign that keep your hotel top of mind as travel shoppers browse the net in search for the perfect holiday accommodation.

Monday 1 August 2016

Is MetaSearch Evolving as a BookDirect Channel - MARKHAT.COM

In this article we ask Is MetaSearch Evolving as a BookDirect Channel. It is moving slowly in that direction. That is changing as new services evolve.

Saturday 30 July 2016

The Automation Personalisation Divide [INFOGRAPHIC] - Tnooz - MARKHAT.COM

Automation Personalisation Divide could be Automated Personalisation which is happeneing now. Eexpert systems and bigdata add new intelligence to travel planning.

Friday 29 July 2016

How Hotels Violate Rate Parity without Knowing It - MARKHAT.COM

Here we examine How Hotels Violate Rate Parity without Knowing It and what hotels can do about. Discounting can be bad for business. OTAs will penalize you and you may well be depreciating your brand.

Wednesday 27 July 2016

Google adds hotel deals to filters, Tnooz - MARKHAT.COM

Google adds hotel deals to filters in its metasearch. For hotel BookDirect Strategies hotel deals are key! It also also added are airfare and rate filters.

Monday 25 July 2016

Why Book Direct Strategies: How Hotels Get More Direct Bookings - MARKHAT.COM

Why book direct shows how hotels can be seen as the best place to book. it outlines proven bookdirect strategies that will get more traffic & sales

Tuesday 19 July 2016

How to Create a Hotel Stay that is more Covenient - MARKHAT.COM

This article is full of Tips to Create Convenient Hotel Guest Experiences: From multi-purpose outlets to mobile chec-outs there's much you can do to help!

Tuesday 12 July 2016

Hotel Bonanza Offers Hotel Booking at 8 Percent Commission - MARKHAT.COM

New startup Hotel Bonanza Offers Hotel Booking at 8 Percent Commission. Tnoooz wonder if its really too good to be true - check for yourself

Monday 11 July 2016

Hotel BookDirect War Heats Up As OTAs Fire Back - MARKHAT.COM

With many hotels now offering Benefits for booking directly on their websites the Hotel BookDirect War Heats Up As OTAs Fire Back. See Winning Strategies!

Friday 8 July 2016

How to Get More Direct Bookings With Smart Re-Trageting

The Secret to getting Direct bookings is not big Data. Inspired by eHotelier article, author Ian R Clayton offer a winning strategy with smart re-targeting

In this article we summarize the eHotelier article on the secrets of Getting Direct bookings with Smart Data. We added our own secrets of how to get booked direct.

First you need to get seen more and attract travelers who are in the planning stage. Then be sure to follow them around with re-Targeting - Its all in the article alone with 3 strategies that when combines witll get your property seen and booked. Read it at  here >>>

Tuesday 21 June 2016

Amazon Bestseller Hotel Marketing Book Reveals Proven Strategies to Ignite your Bookings

Website is the first in this 3 book series on marketing Hotels and Tourism online. The three book taking you from perfecting your website messaging and building an effective sales funnel that engages and covers to get more direct booking, to how to use the Digital Media to get more traffic and finally how to use Technology to automate and systematize your marketing with agents, OTA and for direct Bookings.

Website was launched early in 2016 and rose to #1 Bestseller on Amazon in the pre-launch stage.

It is full of insights, shortcuts, and proven tactics and strategies to position your website to be seen and to convert lookers to bookers.

The book also comes with some dynamite bonuses to help you get the most out of your website, as a selling machine. The most important bonus is the free video i will personal help you with.

Just go to to get started

See a sample of the book on Amazon at


The 3 things you can do immediately to dramatically increase you site engagement!

No its not SEO, it is something that will have immediate effect and most people dont do it - No its not a Guarantee 

- Just buy the book and register for the FREE video and I will personal let you on on these 3 simple to implement and powerful secrets.

Airbnb Hurt by NY Ban on Short Term Rental Ads - MARKHAT.COM

Airbnb Hurt by NY Ban on Short Term Rental Ads as the city makes it illegal to advertise rental that are less than 30 days.

Monday 20 June 2016

Sunday 19 June 2016

All Cast Marketing and Productions: How Hotels are Matching OTAs with Innovative Benefits for Booking Direct

Hotels and accommodation suppliers have to demonstrate that they are the suppliers and stop the perception that the best rates are available on Online Travel Agents (OTA) sites like and Expedia. 

The allCastMarketing article show us  "Why Hotels Need to Show Travelers the Benefits of Booking Direct". It also discusses what are the "Disadvantages of OTA Bookings", which include the fact that they promote your competition, take a set of your revenue in commissions and display alternatives that not up to your standards. This can seriously degrade your brand as you are "seen in association with lower quality product."

Saturday 18 June 2016

Organic Search is the Top Source of Traffic for Hotels Accommodation - MARKHAT.COM

Similar Web latest statics and surveys show that Organic Search is the Top Source of Traffic for Hotels Accommodation in March 2016. Paid search is down significantly and so has deferral traffic.

Wednesday 15 June 2016

How Hotels Can Improve Their TripAdvisor Use to Get More Direct Bookings - Blogger

Skif suggests Hotels are Missing The TripAdvisor Opportunity. In this review of their analysis we summaries they key points on how hotels can optimize their TripAdvior partnership.

How Hotels can multiple the influence of their guest reviews

In our Markhat summary we also look at how hotels can own the review, take control and build brands to get more bookings.

What The Microsoft LinkedIn Deal Means for Advertisers - MARKHAT.COM

MarketLand Explains What The Microsoft LinkedIn Deal Means for Advertisers. Here is our Intelligent Newsfeed summary of the impact!

Here is the picture in slides for investors

Tuesday 14 June 2016

Millennials Use Travel Agents More Than Other Traveller - MARKHAT.COM

ASTA study show Millennials use Travel Agents More than other traveller. That is good news for the traditional agent and maybe even the OTAs, but past studies have show millennials are not great users of OTA bookings. Read on for full details below>>

Monday 13 June 2016

5 Start Reputation Marketing Atlantissub Reviews Case Study

Case study of how is building animated review videos and publishing them to build reputation and get more customers for Atlantis Submar…

Thursday 9 June 2016

Hotels add Value to Direct Bookings to Fight OTA Rate Parity - Travel Tripper - MARKHAT.COM

Here are some of the ways that Hotels Add Value to Direct Bookings to Fight OTA Rate Parity and take back control of distribution and their rates.

Tuesday 31 May 2016

Are websites a dying business?

Jon Lax head of product design at Facebook says websites are a dying business as the world moves to mobile app, bots and simplicity over art

In this blog we look at the issue summarise what Jon Lax says. His views are somewhat negative for the traditional web and especial website design, but it is not all negative and their is much truth to his comments. The mobile web is clearly where we are going and he is right on when he says our future cusomers may never have a computer, just a mobile. in which case we better had get on the ball with it.

Friday 27 May 2016

Why Millennials Are Texting More And Talking Less - Forbes - MARKHAT.COM

Forbes shows us why Millennials Are Texting More And Talking Less - It boils down to efficiency in an age when the telephone is becoming less relevant

Messaging is the new Fronttier of Travel - Phocusright

Phocusright report suggest that travel messaging the new norm. Although the articles asks "is Messaging is the future of travel" the answer is already Yes.

Sunday 15 May 2016

The Future Face of Articifical Intelligence is Media

The team behind Siri debuts its next-gen AI “Viv” at Disrupt NY 2016:

Viv is the new voice driven systems built by separate teams who are programming the programs of the new media. Media defined as communications, systems and data totally merged. And of course its intelligent.

We better be clear on what we mean by media because the old definitions are way out of date. THis is the standard definition by the Business Directory: Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended.
2.Data storage material divided into three broad categories according to the recording method: (1) Magnetic, such as diskettes, disks, tapes, (2) Optical, such as microfiche, and (3) Magneto-Optical, such as CDs and DVDs.


Search As Media - All is Media

I have posted in the past about  search as media in travel, and before that asked if  search was the new media and looked at now I wonder what is not media.

Perhaps it is all merging into AI. And perhaps it is no accident that the force behind the latest AI media is the the search giant Google.

Friday 6 May 2016

Trvael Weekly - Case Study Atlantis Submarines New Reputation Marketing Success

Travel Weekly has featured a CASE study of how Atlantis Submarines Reviews are winning top ranking and boosting its 5 star reputation as unique holiday adventure.

Building animated reviews and syndicating them to top digital media the Barbados AtlantisSubmarines operation has moved up the charts in ranking while providing high quality and authoritative visual information to travellers.

Example Video -

Wednesday 20 April 2016

Slideshare Beefs up Newswire Press Releases

Taken from the Press Release and animated with images and more content,

This Slideshare gives a good breakdown of the latest technology by - a new way to get reviews, manage and market them.

HHR ads live video, images and professional narration creating a stimulating video presentation that increases engagement and conversion. The HHR system is a full reputation management and personalized travel planning platform.

Tuesday 19 April 2016

TravelersInsights Update - Personalised Holidays added to HolidayHotelReviews Travel Planning

Travelers Insights Magazine - News article on the behavior responsive travel planner. Build on personality traits and enhanced with animated guest reviews. debuts a new customized holiday planner that matches travelers up with hotels based on personality. Now being implemented into the Travel planning and direct bookings platform.

Thursday 14 April 2016

Startup Markets Hotels with Unique Animated Review Videos

Startup launches tourism reputation marketing, building brand integrity, reach & bookings with innovative video distribution.

Here is an example of animated video based on guest review

In this review by Christine B on TripAdvisor  the video spokesperson Brandon introduces the review which is displayed on an iPad withing the video and narrated by another spokesperson. The guest review is summarized where key points are highlighted. The entire review is then read and the video animates issue and features reviewed.

Wednesday 13 April 2016

Unusual Holiday Submarine Adventures Huffington Post Round-up of the Most Unusual Submarine Vacation Adventures

Monday 11 April 2016

Unusual Holiday Submarine Adventures Fascinating Submarine Honeymoon Underwater Suite


Friday 8 April 2016

Unusual Holiday Submarine Adventures Video of Worlds most Fascinating Holiday Submarine Tours

Wednesday 16 March 2016

Barbados Atlantis Submarines Signs HolidayHotelsReviews to Build Reviews & Reputation

Atlantis Submarines Barbados announces a new partnership with the to build 5 star customer reviews, create professional review videos and market on top digital media.

See press release at:

Here is an example of a review video. The video engages about 5 times more that a simple text review. In addition to creating animated videos that show and tell the reviewers experience and insights, also create high impact visual images of reviews for the top image sites like Instagram and Pinterest.  

more on how HolidayHotel.Reviews works see the biz site