Saturday 10 January 2015

5 Presentation Predictions for 2015

2015 is the year when film, video, animation, presentations and superior graphics merge on the desktop and online. Slideshare, a linkedIn company has recently added Haiku Deck to its long list of documents and keynote presentations, this new level of functionality is a taste of what is to come.

Here is a short video we did on using HaikuDeck

Thursday 8 January 2015

Bad news For Social Marketing by Bruce Philip!

Its not all bad news really, but Bruce is pretty down on Social Media as it so full of trolls and automation.

The bigger question is what is the future of marketing and in our opinion is all about Process, systematization and Engagement. These are not mutually exclusive ideas.

In the image below you will see that Social Media is just one aspect of your online presence. Its an important part that should not be ignored.
Video Explaining How to optimize you social network

Slideshare and Haiku: Presenation on Marketing with Video Teasers

This started as just a test of Haiku Deck which is now available with Slideshare - the premier system for online presentations. Slideshare added video in 2014 to its list of powerpoint, PDFs and Document presentations. Now with Haiku everyone can create high resolution high impact graphical presentations easily. In this short test I highlight the case study of how Barbados Tourism Encyclopedia used the horse whispers teaser video as part of its beach villa holidays campaign. See the Slideshare presentation to get the full details and see the Haiku graphics. All images supplies free of charge by Haiku Deck

Here is the Haiku Deck Slideshare Presentation on Marketing with Video Teasers.

Wednesday 7 January 2015

Business Insider on Death of Social Media in 2015

Fred Wilson, renowned venture capitalist and market guru predicts that the best of social media is in the past. Its a mature market that will not show hug gains in the future. He calls 2015 the year of the Death of Social Media and shows what happened In 2014. This MarkHat summary shares several new trends such as Messaging apps and mobile that have moved into the enterprise and are here to stay. Read more>>>

Monday 5 January 2015

How to Deal with Travel Writers: Bloggers vs. Journalists | Mark Chesnut

How to Deal with Travel Writers: Bloggers vs. Journalists | Mark Chesnut

In this blog on MarkHat summarizes an in depth report by Mark Chestnut on the merging roles of bloggers and Journalists and for that matter media and the internet.  As he states we need to align our brands with the influencers who publish and post about travel. These are the "writers, bloggers, social media types — who are
good at building high-quality followings and influencing their
followers’ decisions.” 

The article is on track with what is happing in what we call the new Brand Culture.
It highlights the merger of journalism, blogging and online media in travel marketing. Most notably "brand culture" is the advent of brands becoming the media or working with media to supply content in the form of stories and research that gets published as editorial and not advertisement. It is a dynamic change and a major disruptive force in media today. But it certainly is on the charts of what we can expect in the new age of participation where we are all consumers and publishers now.

We are all media! now!

Sunday 4 January 2015

Twitter Tells WTM to Target Moments Not Markets in travel

Twitter tells Travel Tech Show at WTM to target moments not markets in travel

This article covers a lot of ground, and has some big names like Twitter and PhocusWright offering comments and insight on travel technology at the WTM.

Moments vs markets is catchy but Moments are transient and markets are more permanent, a brand must target markets and it is wise to be current and to have some sort of strategy to report on travel news that related to your destination.

PhocusWright Insights go off in a more tangible direction and they show that “the 55 plus age group predominantly use PCs for planning but just over a
fifth use tablets for destination selection. The 35 to 54 age group,
meanwhile, rely more heavily on mobile devices and tablets for
destination selection. And, Millennials (aged 18 to 34) depend on
smartphone for destination selection, shopping and booking. "

See details on