Wednesday 3 September 2014

Why Article Marketing Fails

Duplicate Content Can Kill Your Marketing

7 Content Marketing Instructions Learned from Losing approximately 200.000 Visitors a Month.

In this blog Neil shares how he lost a huge amount of business from a campaign that went bad. He also describes why and shows us what not to do when publishing and sharing your content. In this instance it happened because he allowed others to post his articles which led to a duplicate content penalty.

Duplication is much misunderstood - Many big-time experts will tell you "you just need to be sure that you do not have duplicate-content on your own website."

 It is confusing as syndication, that all media websites do, is replicate material and that seems to be ok. A press release gets copies by 100s of media websites and that is OK also. They are wrong according to Neil, and he has the proof to show that permitting your content to be replicated could destroy your marketing efforts. Check out the article for more details on Neils site

In the post Neil describes that how media site were using his material exactly as he had written it and they were crediting him linked back to his blog. The link back was nice but it is not enough - What they ought to have done is make use of a Canonical Hyperlink - see this on Wikipedia ...


Millennials in 4 years will certainly be 60 % on our Company states Mariott

Bill Marriott: Where hotels are going as well as the brand-new Millennials. "In four years, 60 % of our business will certainly be millennials," says...

Mellenium travellers

Airbnb Goes Visual: Favours Photo over Content in Mobile

How Airbnb's redesign supports the next generation of mobile tourists - Mobile Marketer - Material. Its consistently a tradeoff when developing a Responsive Internet site for Mobile Tools and also small screen viewing. On our first version we had a headed debate over preferring content over photo. ...But that is not want works today.. With higher and faster bandwith and better computing visuals are in big time as we know from Pinteret and the other graphics first sites. And so it is with Airbnb, Read their case study for full details of why they are moving to visual platform even on mobile..

visual marketing

Monday 1 September 2014

Barbados Tourism Encyclopedia Launches Video on People & lifestyle Barbados Holidays

Barbados Tourism Encyclopedia new video on Barbados holidays, for self catering independent minded travelers, features the distinctively charming people & lifestyles of this magical Caribbean Island.