Saturday, 21 November 2015

So what does it mean that Google is Streaming Apps

Google Streams Apps so that information in them appear in search and can be browsed without having to download the app. Well this changes up the whole debate on apps vs browsing which we covered in

Now with a tap on a “Stream” button next to the HotelTonight app result, travellers will get an be able to stream a version of the app right on the browser - they dont need to download the app and get to easily find what they need.

In this case, it will allow the user to complete a hotel booking while streaming the app, similar to the way one would when in the app.

Will this  stop ads within apps? Will Google, be able to measure impressions.

A big concern for all is how will ads in apps fare and will aps no longer have an edge over vrowsing. That is: if all can bee seen on a browser and we know that users dont want to downlaod piles of app, will apps give way to more browsing?

Keep tunes as we learn more

Friday, 20 November 2015

Future trends and Disruption in Travel 2016 Forcasts

In this report Markhat summarized the predictions by PSFK as well as disruptive trends predicted by TravelMarketReport. Slideshare Travel Planning and Booking 2016 by PSFK.

See insights at:

Thursday, 19 November 2015

Mobile Web Beats Apps for Hotel Bookings - Tnooz - MARKHAT.COM

Millward Brown Study shows Mobile web beats apps for hotel bookings

 In a related article emarketing offers the latest stats on mobile travel: 51.8% of travelers who book trips online will do so using a mobile device.  also noteworthy is the decline in Booking via desktop PCs forcasted at $115.91 billionin 2015—a decline of 1.8% from 2014.

The decline of desktop bookings will continue through at least 2019, the end of eMarketer’s forecast period.”

Travel sales booked via mobile are $52.08 billion this year (November 2015) representing 31.0% of digital travel sales. Booking via mobile is expected to be 46.0% by 2019.

By comparison we know that
 the Barbados Tourism Encyclopedia   ( the bulk of site visits are now from travelers using a mobile device.

 – See more at:

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