Friday 29 December 2017

Amazing Luxury Beach Resorts Barbados | The Crane Resort - Inspired Vacations

The Crane Resort is the perfect choice for couples, families, weddings and events. Set on the luxurious Crane Beach in Barbados. Book your experience today. - Inspired Vacations for the Independent Minded Traveler

Thursday 28 December 2017

Saturday 16 December 2017

Wednesday 6 December 2017

Barbados World Heritage Tourism Showcases St. Nicholas Abbey

Barbados World Heritage Tourism takes center stage with renewed interest in cultural and heritage holidays. This video showcases the only working Jacobean plantation in the world!

Tuesday 7 November 2017

Barbados Embraces Heritage and Cultural Travel | Blog

You're in for a treat as several splendid historic and cultural sites in Barbados will soon be enhanced, thanks to a substantial loan from a leading lending agency.

Thursday 26 October 2017

Travelers Frustration with Bookings Spurs Innovation in Hotel Search & Planning | Travelers Insights

This blog summarizes the latest developments in travel technology as it relates to hotel search, holiday planning and bookings. The key players are linked!

Sunday 22 October 2017

PROVIDE AID FOR DOMINICA – AidDominica Disaster Relief Forum Featured on – Medium

When the earth revolts against the many atrocities committed against it, the vulnerable locations will suffer first, and the most. Such may be described as the case of Dominica; that has been ravaged…

Wednesday 18 October 2017

AI & Matchmaker.Travel The New Frontier in Personalization to Disrupt Tourism – Persona Holidays

Leading tourism companies says that Artificial Intelligence (AI), Personalization and travel matchmaker systems are the new frontier of travel bookings. Traditional search and booking systems are frustrating and do not match travelers with hotels based on personal style, mood and personality.

Friday 13 October 2017

Aid Dominica Info, Help, Resources Forum for Maria Hurricane Disaster

News and resources including major initiatives, regional aid contacts, global crowdfunding, inter-island help, looting and security response.

Also includes message and helpers forum where users can share experiences and help others with information and advice.

 It can be daunting for first time volunteers and doners who want to help but=t are not sure how to go about it. The how to help page list things you need to know about volunteering. it list Charity Navigators validated funding agencies. In adition the site list internation crowd fundinf and goverment agencies that handle and coordinate relief effors.

It save a lot of time that helpers would otherwise have to seek out and gt to know. Now it is all in one place, which make giving really easy and safe.

Wednesday 11 October 2017

How You Can Help Dominica Recover From Hurricane Maria

How you can help Dominica recover from Hurricane Maria, gives you 6 areas of action - How to focus, how to be most effective and be sustainable. It offers links to verified charities, funding, volunteering and the AidDominica helpers forum.

Tuesday 10 October 2017

Mood MatchMaker.Travel - The New Frontier For Bookings - MARKHAT.COM

Hotel Chains, Destination and OTAS are eyeing the latest mood matchmaker.Travel as the New frontier for bookings

Caribbean Culture & Hreritage Tourism - Mud in The Blood |

Some say culture is in the blood, but if you are a potter you know that Caribbean heritage and culture is in the clay!

Monday 9 October 2017

AidDominica Information Help • Travel Watch News

AidDominica information help is a new website for all who want to help Dominica recover from the devastated and ruins left by Hurricane Maria!

Saturday 7 October 2017

Expedia CEO Mark Okerstromon Personalization - MARKHAT.COM

With Persona Technology hitting the media, the top OTA says it is the future - Expedia CEO Mark Okerstromon Personalization.

Thursday 5 October 2017

Rescue Dominica Website Aids People Who Want to Help - MARKHAT.COM

AidDominica, a rescue Dominica website aids people who want to help, has added a new messaging system that includes up to the minute commentary. The site also includes points of contact and funding options.

Thursday 28 September 2017

Dominica Aid & Rescue Resources for Maria Hurricae Disacter

news and resources including major initiatives, regional air contacts, global crowdfunding, interisland help, looting and security response

Thursday 21 September 2017

The Best Caribbean Picnic Beaches • Travel Watch News

Barbados with many of the best Caribbean picnic beaches has a new blog classifying them. There is a beach for every mood, from shady to invigorating.

Monday 11 September 2017

With Its Head in The Sand Caribbean Heritage & Culture Has Feet of Clay - MARKHAT.COM

With its head in the sand, sun tan holidays are fading as travel seek more meaning - Caribbean Heritage & Culture is finding its feet of clay

Monday 4 September 2017

Caribbean Culture & Heritage Vacations Set in Clay - Persona Holidays

Tourism looks to its roots and returns to Earth as as Caribbean Culture & Heritage Vacations Set in Clay

Tuesday 15 August 2017

How BlockChain Can Radically Change Travel & Help Hotels - MARKHAT.COM

How BlockChain Can Radically Change Travel. It is not just a new payment system it can fundamentally change distribution & help hotels compete

Sunday 30 July 2017

Animal Flower Cave Barbados – Review by HolidayHotelReviews

The animal flower cave in the Northern most tip of Barbados is a fascinating area. Its where the Atlantic and the Caribbean Sea collide as they swirl around this tiny Caribbean Island - Set apart and to  the east of the leeward islands in the lesser Antillies. Its place is distinctive and so its it…

Friday 28 July 2017

Tony Robins Talsk about Persona Marketing - MARKHAT.COM

We explore Tony Robins Persona Marketing implications for travel. Understanding your guests character is inline with PersonaHolidays & the

Its a great honor to see Tony give a heads up to Persona Marketing which is what we do at Personholidays. The personality matching is powered by our Matchmaker.Travel engine. PrersonaHolidays is the application of that technology in a travel channel. See it in action at http:/

The matchmaker engine creates personality character for hotel brands and is behind the scene translating every click and choice travelers make while search for their perfect holiday experience.

Monday 10 July 2017

10 Fun Things To Do in Barbados with Kids

Only 21 miles long and 14 miles wide, Barbados offers plenty for families to see and do. Put these experiences at the top of your to-do list.

Featured Barbados Family Adventure by Trip Savvy

A Submarine Dive is a favorite with Kids 

For detail see   Barbados Atlantis Submarines

Friday 7 July 2017

PersonaHoliday Publishes The Benefits for Hotel & Destination Marketing Organistations

How Hotel Brand Personality and Emotional connection is the key to matching hotels with travelers - The new page on FascinatingTravelers explores the many features and benefits that hotel chains and destination marketers realize with the innovative holiday planning app from Persona Holidays.

Thursday 25 May 2017

PersonaHolidays Investment Opportunity

Outline of investment opportunity with personHolidays - The technology that will disrupt travel search, bookings and marketing

Wednesday 24 May 2017

Barbados Culture Holidays

Discover the authentic culture of Barbados as you meet a local chalky mount potter and discover the islands cultural accommodations and activities.

Friday 12 May 2017

The Book Hotel Website Strategies is an Amazon BestSeller

A new page is added to the website for Ian R Claytons' book on Marketing Hotel Websites. It features the fact that Hotel Website Strategies is  a #1 Bestseller on Amazon. It is now available in booth ebook format and in hard copy paperback.

Buyers are also invited to join the free membership site. Members also receive several bonuses that are design to help readers get the most out of the book and create a winning website strategy.

The new page on Hotel Website, documents how Hotel Website Strategies was cited as a Hot New release and was #1 Bestseller on Amazon.

Website is the first in the series "Marketing Hotels and Tourism Online" - Get the book and bonus at:

How PersonaHolidays Hotel Matchmaker is Fascinating Travelers - Blogger

An amazing solution for Chain Hotels and Destination Marketers who are ready to create more meaningful experiences for travelers. Engage and convert more direct bookings with personality matching hotels and holidays.

PersonaHolidays Hotel Matchmaker Personality Branding - Drone Video

New video with drone footage show how Personaholidays creates truly personally meaningful experiences.

PersonaHolidays is Fascinating Travelers with Personality. This incredible Artificial Intelligent travel planner will amaze you with its spot on recommendation that match with hotel and vacation experiences that fit your personality. It infers travelers persona by monitoring and interpreting every interaction. PersonaHolidays recommendations "exclusively yours" wins rave reviews from travelers.

Monday 24 April 2017

MetaSearch Engines Compared - MARKHAT.COM

Trends in ad spend, cost, traffic & ROI for the main metasearch engines compared. Stats show a 20 points drop in organic search which is a main reason hoteliers moving to metasearch.

Wednesday 19 April 2017

Website Strategy Process Implementation - MARKHAT.COM

Short version a Book Buyers bonus for the book This strategy document explains how to implement the website strategy process that is referred to in the book WEBSITE - the first in the Series marketing Hotels and Tourism Online

Book buyers  receive this report and several other bonuses as shown below

Saturday 8 April 2017

Travel Weekly Features Marketing Hoels & Tourism Book - WEBSITE

Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon!

Wednesday 5 April 2017

Hotel Website Marketing Strategies Paperback By Ian R Clayton

Ian R Clayton first book in the series marketing Hotela & Tourism online is now available in printed format. IHotel Website Marketing Strategies Paperback

Monday 3 April 2017

AccorHotels Travellers Search Hotels by Mood - MARKHAT.COM

Accor is the latest hotel chain to get personality branding with technology that lets AccorHotels travellers search hotels by mood. ala PersonaHolidays

Monday 20 March 2017

Marketing Hotels Tourism Book & Bonuses

WEBSITE is the first book in my 3 book series "Marketing Hotels and Tourism Online". In this I cover the latest tool and strategies for hotel websites. It includes tools and strategies to capture, engage and convert travel shoppers.

A few examples are: 
  • The importance of getting your message right, how to differentiate your hotel from the crowd 
  • Understanding the neuroscience behind buyer motives and sales psychology. 
  • How to create hot-buttons that inspire travelers and get their attention. 

The next book Digital Media will look at what strategies and messaging is essential for your marketing on the internet.

The final book in the series is Technology which will cover automation, bookings and tools of the trade.

See the book WEBSITE  - - This website is about the book and the bonuses.

The Bonuses include many detailed reports that expand on the concepts in the book and will help you get he most out of the book.

WEBSITE is available in Kindle and Paperback 

Tuesday 14 March 2017

Millennials Redefine Luxury Experiences & Marketing - eHotelier - MARKHAT.COM

Recent American express study shows 72% of respondents put experience over things. It concludes millennials redefine luxury experiences & Marketing

Monday 6 March 2017

How PersonaHolidays Hotel Search Is FascinatingTravelers

It is the fastest personalized search and hotel recommendation engine that actually profiles travelers and matches them with hotel by personality. See it in action at

A product of PersonaHolidays the hotel matchmaker for travelers

Wednesday 22 February 2017

Latest Internet Mobile Stats Trends - MARKHAT.COM

In the latest Internet Mobile Stats Trends report by "We are Social" shows that mobile now accounts for 55% of all web access

Monday 20 February 2017

Sir John Compton Statue St. Lucia Commerator a Fiery Orator

Castries Statue of Sir John Compton commemorates a fiery orator and farther of S. Lucia Independence. The British had their hands full when he came to talk of independence.

Thursday 16 February 2017

Marriott Travel Personality Quiz Delivers a Fitting Experience - MARKHAT.COM

Marriott Travel Personality Quizz helps Marriott hotels deliver the right experience to each traveler. Its a boost to PersonaHolidays that is now Fascinating Travelers

This is a good example of how personality is making a difference in travel planning and bookings. The idea was pioneered by realholiday in 1999 using matchmaker strategy to define matching personalities.

It is now being made popular by PersonaHoliday and its FascinatingTravellers initiative that are being made available to destinations, hotel chains and association and all who market hotel and tourism online.

The FascinatingTravelers interface is a set of extremely fast mobile and desktop applications that can be integrated with any booking engine and trip planning systems, see detail on Markhat.

Tuesday 24 January 2017

How Googles Rank Brain is Changing Travel - MARKHAT.COM

An in depth look at artificial intelligence, machine learning & personalisation in tourism. It also looks at how Google's Rank Brain is changing travel.

Monday 23 January 2017

Personality Matching New Age Destination Marketing - MARKHAT.COM

Barbados adopts the PersonaHolidays app a Personality Matching New Age Destination Marketing system that creates uniquely personal holiday recommendation

Friday 20 January 2017

Wednesday 18 January 2017

PersonaHolidays Fascinating Travellers with Personality Hotel Matching

Here is the latest YouTube video of How Persona holidays is fascinating travellers by matching them up with hotels based on personality. The video shows several images of hotels that match travel personas like the Ambitions traveler, the soulful, pragmatic, astute and the connoisseur to name just a few.

To see how the App determines the match see the app on the Barbados Tourism Encyclopedia Destination marketing site at

Monday 16 January 2017

New Personality Hotel Matching App Drives Destination Bookings

PersonaHolidays Personality Hotel Matching App Featured in Travel Weekly is Driving Bookings for Destination Marketing Organizations

Thursday 12 January 2017

Hotel Marketing Trends 2017 Disrupt Travel - MARKHAT.COM

Netafinity on Hotel Marketing Trends 2017 that potentially can disrupt travel. The Markhat article focuses on the move to bookdirect and metasearch.

As usual Markhat adds its own unique insights on the rise of video, the failure of loyalty programs for independent hotels, the surprise of Bing and Instagram which are moving rapidly as major sources of traffic and bookings.

The full info-graphic contains 17 points. Markhat adds its own perspective on may of these and also offers links to valuable resources for hotel marketing. The resources cover tools like; TripTease, Video Reviews Animation videos, rate parity issues, metasearch and other tools that help travellers and guests become advocates for your hotel.

See the full blog and inforgraphics here >>>

Friday 6 January 2017

Personal Matchmaker for Destination Marketing Gets More Bookings

PersonaHolidays is an innovative travel app for destination marketing organistaion include chain hotels and hotel marketers.

It matches vacationers with hotels based on Personality using a unique hotel matchmaker system based on personality.

The Barbados Tourism Encyclopedia (BTE), a leading Caribbean Destination Marketing Organization has seen a significant increase in guest engagement and booking conversion since installing the app on its website.

As they say: "The app is an intelligent system that predicts travelers needs and profiles them based on behavior. Unlike any other matchmaker apps it does not require users to fill out forms or do psychological assessment, which would be really annoying. Instead PersonaHolidays matches travelers to hotels by analyzing their choices and activity. The Artificial Intelligent software predicts travelers persona which it then paired with hotels of compatible character."

Hotels in the system are given travel personas based on the latest emotional branding that create a personal brand identity which relates to travelers of like character.

See more about this unique hotel matchmaker in the blog at

The actual PersonaHolidays powered travel planning and bookings technology can be seen at

As noted in the youtube video at "Persona Holidays meets the needs of today travelers who find existing destination planning and booking systems are overwhelming."

Test have show that applying this app to existing system significantly improves engagement and conversion. Travelers stay longer and book more with this unique personality hotel matchmaker for travel.

Person Holidays App can be implemented with any booking engine and does not require any software upgrades or system re-engineering. This makes it very attractive to hotel chains and derstination marketing organisation.