Thursday 4 August 2016

Metasearch Direct Marketing Channel for Hotels - MARKHAT.COM

This article examines the impact of metasearch on hotel direct bookings. Metasearch Direct Marketing Channel for Hotels is an infographic of who they are and what they do.

Wednesday 3 August 2016

Hotels Big Data Marketing for Direct Bookings - TravelWatchNews

Examing the role of big data in tourism marketing. How Hotels use BIG Data to Drive Direct Bookings looks at the opportunities and issues in using big data to drive direct bookings

Tuesday 2 August 2016

Maximizing Book Direct Strategies With Re-Trageting Hotel Ads

Retargeting Book Direct Strategies in Hospitality is a hot topic for hotel marketer.

It's huge with OTAs who have jumped this band wagon for all they can. But it is a strategy that is open to even small hotels and it absolutely makes sense: Especially as travel shoppers hardly ever book on a first visit to a hotel website.

In this article Markhat outlines the steps to create an effective re-targeting campaign that keep your hotel top of mind as travel shoppers browse the net in search for the perfect holiday accommodation.

Monday 1 August 2016

Is MetaSearch Evolving as a BookDirect Channel - MARKHAT.COM

In this article we ask Is MetaSearch Evolving as a BookDirect Channel. It is moving slowly in that direction. That is changing as new services evolve.