It's huge with OTAs who have jumped this band wagon for all they can. But it is a strategy that is open to even small hotels and it absolutely makes sense: Especially as travel shoppers hardly ever book on a first visit to a hotel website.
In this article Markhat outlines the steps to create an effective re-targeting campaign that keep your hotel top of mind as travel shoppers browse the net in search for the perfect holiday accommodation.
http://marketinghotelsandtourism.com/retargeting-book-direct-strategies-hospitality/
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