Monday 23 December 2019

Cutting-Edge Technologies Used in the Travel Industry

Travel and tourism is now a booming industry, and technology has helped massively in this regard.

Sunday 8 December 2019

Keyword Strategies Vital For Todays Marketing

The Fundamental of Keyword Strategies are as Vital tToday as every.

Website provides the fundaments of digital marketing as it applies to you Website- Chapter 3 lays the foundation for keyword research and strategies. They are the keys to travel and are still today as vital as the were 10 years ago.

The fundamental of keywords has not changed. What is new is Artificial Intelligence, Rankbrain, Voice and Thousands of updates to the Google Search system. These changes effects ranking. That's why I wrote the article to expand understand of today reality. I'll be adding new blogs that will help you keep update with important changes in search, media digital marketing.

Friday 6 December 2019

Travel Then and Now - Tracking Changes in Tourism Marketing

Chapter 1 of the Hotel and Tourism Marketing Book \"WEBSITE\" is about Travel Then and Now. It looks at how tourism has changed and what to expect.

Tuesday 12 November 2019

IGTV Marketing - Maximizing Stories, Highlights, Posts with Video - MARKHAT.COM

IGTV Marketing takes a giant leap forward with Clickable Links. See how to maximize the channel with integrated stories, highlights, posts and syndication.

Tuesday 5 November 2019

O Grove Spain Mussel Farming Capital - A Popular Tourism Attraction

A memory of a trip to O' Grove Fishing Village in Galicia, Spain: A community on a river estuary and a perfect place for mussel, oyster farming and tourism.

Tour boats take visitors behind the scenes of shellfish farming and serve copies quantities of mussels and local wine. They are excellent value and a popular tourist attraction.

Mussel farming begins by gathering baby mussels (seeds), which cling to rocks on shallow waters.  The seeds are folded onto ropes, that are hung from rafts,with a fine rayon netting that decomposes within a few days. They take about 4 to 6 months to grow to a size where they may be split into several ropes.  Each seed rope can produce from 2 to 4 new splittings. On average a seed rope can be split into 3 mussel growing ropes at this stage.

O' Grove is located on the Ría de Arousa estuary, the largest of the estuaries in Galicia. The river Umia running into the sea helps circulation and flush in the mussel farming area. It is helps creates\ a rich growing area full of nutrients.

More like this see lifestylesoftheartisan at 

Video Originally posted on Youtube

Tuesday 22 October 2019

Your Travel Story on Google News - Case Study

Case study on how to get your Travel Story on Google News. A Step by Step process that got the Movie of Barbados Historic Railway featured in Google News.

Friday 11 October 2019

Disruptive Technology Threatens Established Brands Most

Technology disruption is a serious threat to established brands. Travel and Tourism is especially venerable and travel icons are fighting to adapt to digital travel.

Tuesday 8 October 2019

Barbados Showcases New Movie of The Historic Railway Story

Explosion traces the story of Barbados vintage railway in the days of rum and rail. It is charmingly narrated by the engine driver in a special movie commemorating the islnands history of the steam engine.

Monday 30 September 2019

Barbados Heritage Railway - The Turntable

The St. Nicholas Abbey Heritage Railway: a replica of the Old trains and historic railway of Barbados (1881 )- Here is a short video of the Turn-Table. A clever swing platform which turned the engine around so that it could return on the same line.

More detail and the story at

See short version of the story on YouTube -

The Barbados Historic Railway Story

The video was taken on the St. Nicholas Abbey Historic Railway {SNAHR) Tour. It's the amazing story of the Barbados vintage trains and railways, narrated by the train driver in a fun and energetic style that full of surprising facts and stories.

The vintage train and railway operated in Barbados many years ago. its no brought back to life by the St. Nicholas Abbey Vintage Rail and a real vintage steam engine. SNAHR tour is a step back in time. There is something enchanting about those old steam engines and the story telling and tour brings it all to life.

See all the detail at

Did Packages Holidays Kill the Cook

According to the Financial Times it not true that Packages Holidays Killed Thomas Cook: In fact package holidays are an attractive travel option to many travellers. Read on to see what actually happened.

Saturday 28 September 2019

New Video of Barbados Historic Railway - Blog

New Video of Barbados historic railway is a fascinating account of the history of rail. St. Nicholas Abbey Railway & Secrets of The Steam Engine!

Thursday 26 September 2019

Advantages and Disadvantages of Social Media Marketing Today - DemotiX

One of the areas that have benefited massively from social media marketing is hotels and tourism. The travel industry has attracted large audiences of travelers who use social media in planning a trip.

Tuesday 24 September 2019

Lessons From Thomas Cook's Failure - MARKHAT.COM

Examining the demise of one of the largest brands in travel. Lessons From Thomas Cook\'s Failure reviews finance, IT, mindset & travel in the digital age.

Friday 20 September 2019

Is Social Media Taking Over From Google in Hotel and Tourism? - Foreign policy

Social media is drastically changing the way tourism companies communicate with their customers. Once upon a time, Google was the predominant source of information for hotels and accommodations, and it was the direct. Not so much anymore, see how social is picking up the slack.

Friday 13 September 2019

How Social Media Has Changed Tourism - MARKHAT.COM

Review of chapter 4 of Digital Media shows how social media has changed tourism. This blog is a highlight of whats in the review and why it matters.

Thursday 12 September 2019

Classical Music Festivals 2019 Review - Chart Attack

Here is our list of reviews of the must-see summer classical music festival and opera festival. Where to stay, what to see and what not to miss. These are our picks of the best classical music festival happening in 2019.

Tuesday 3 September 2019

Barbados Music Festival Claude DeBussy. Travel Watch News

Barbados Music Festival Claude DeBussy in the company of Brahms with renowned artists in attendance. This is a sample of his experimentation and impressionism.

Monday 2 September 2019

Barbados Clasical Music Festival 2019 Debusy 4 Hands Piano

Claude Debusy 4 Hands on 1 Piano - Classics at The Walled Garden Barbados Museum

Claude Debusy - 4 hands on a single Piano. Ken Gee and Norman Reintaman on Piano - Aare Tammesalu turns the pages- Excuse the bumpy view, that is due to the fact that the camera being faraway. Difficult to stay balanced as the slightest motion is so magnified at 5 times focal length.

see detail of the festival, the composers and the artists

Hotels Tourism Instagram Marketing Tutorials | USA TODAY

Now a set of walk through tutorials on how to use Instagram for travel brands. For hotels, hospitality and tourism destinations

Friday 30 August 2019

Barbados Classical Music Festival - Another Great Year - Blog

Barbados Classical Music Festival 2019 Finale at the Walled Garden Barbados Museum & Historical Sociaty. Calssical music in the rhythm of the Caribbean!

Wednesday 28 August 2019

12 Tips to Make Instagram Promos Buzz - MARKHAT.COM

Continuation of Instagram tutorial for hotels & tourism. It provides 12 Tips to Make Instagram Promos Buzz with case studies and links to apps & resources

Saturday 24 August 2019

Instagram Tutorial 7 - How to Promote Your Posts Sucessfuly

Markhat Tutorial 7 "How to Promote Your Posts Sucessfuly" includes case studies of what has worked and failed and explains why.
PROMOS are a easy and effective way to advertise- The video showcased how a 40$ budget got 1,400 likes, 324 saves, 898 profile visits and 809 clicks. But not all post work- and you have to do it right - The tutorial gives 12 points of failure and links to apps and resources that will make your promos great!

Monday 19 August 2019

InstaTutorial #6 Tapping Influencers

Learn about influencers and understand which of the 3 main types are best for you.

- how to target influencers - how to find and select the best fit - how to reach out to the ones you want to work with - how to evaluate their account.

Includes examples and links to services and resources that will help you find, evaluate and manageinfluencer campaigns. It includes details of what you need to do to optimize your account for instagram-influencer campaigns.

Tuesday 13 August 2019

Instatutorial 5 - ShoutoutPages & Repost

Shoutout Pages are Instagram channels that let you share your post to their following. The pages amalgamate post from all over instagram as well as their own. Many of these site are influencers in their niche and may have a huge following. Your posts on these pages can be seen by many and can potentially drive travelers to look at your post and your profile.

For details on how to get on the site and which are the best for travel and tourism see

Reposting influencers trending posts is another valid way to get noticed and engage more followers - Find out more about how to re-post for authority and engagement- see the above links

Monday 12 August 2019

Wednesday 31 July 2019

Instagram Creates Authentic Travel Brands

Instagram restricts linking back to your website. Its seen as a bit of a disadvantage for marketers as links are how brands benefit by sharing content. There are a few ways around which are ecplained in Instagram Tutorials on Marketing Hotels and Tourism.


Tuesday 30 July 2019

Instagram Travel Tips #2 - Showcasing Tourism Brands

Instagram is the Showcase of tourism. Hotel Chains, Online Travel Agents and independent tourism companies have discover Instagram can increase exposure, brand integrity and lead to more bookings.

That is - if it used correctly. Posts need to be unique, engaging and purposeful.

See details at

Friday 26 July 2019

Instagram Hotel Tourism Marketing Tips & Strategies

New series on InstaTravel Tips and Strategies- How to succeed in marketing hotels and tourism on Instagram see exapmples on

Thursday 25 July 2019

Hotel Marketing Strategies for Digital Media – UCAECHO.NET

This article reviews the critical challenges and opportunities of digital media marketing for hotel and tourism today. It provides essential strategies for hospitality professionals to succeed in the digital age.

Tuesday 23 July 2019

Oistins Fish Market & BBQ

fishing is a way of live and a big part of tourism attraction in Barbados- The Oistines Fish market is popular with tourist and local in the day as yjry vist the market to buy flying fish snapper, tuna and lots of local caught fish. At night Oistins is hopping with fish frys and BBQ. Their is music and dancing on weekends. See more like this at - Book your personalized barbados vacation at

Thursday 18 July 2019

How Instagram Builds Hotel & Tourism Brands with Entertainment - Chart Attack

So what is with Instagram that makes it attractive for travel and hotel businesses? To understand why it worked for them, here are a few features that make the platform stand out from other platforms.

Tuesday 16 July 2019

How Social Media Changed Tourism Industry  - DemotiX

Tourism marketing has changed a lot. Everyone is coming up with new marketing campaigns tailored to the habits of Internet users. Many hotels and resorts ar

Friday 31 May 2019

How Hotels are Using Social Media to Build their Brand

Social media for hotels and social media in common has had a huge impact in pretty much all aspects of our lives. It has replaced the way we learn, relate, have fun, and even affects how people pick to travel. Hotels and other businesses within the travel industry are finally starting to understand that ways …

Monday 27 May 2019

Tips on How to Succeed in Digital Media Marketing - Social Media

Even if you own a smaller company, it will definitely pay off to invest and be active in the field of social media and digital marketing in order to boost

Monday 20 May 2019

Digital Media Membership Bonus - MARKHAT.COM

Digital Media Membership Bonus gives book buyers and readers of Ian R. Claytons\' book series, Marketing Hotels Tourism access to videos, blogs & membership.

Tuesday 14 May 2019

Bigtime Daily reveals the Top Rated Travel Photos of 2019 till now | Bigtime Daily

Here are the top rated 5 photographs for travel by Bigtime Daily. A lot of people get inspired from these Instagram photographs and end up booking a vacation.

Thursday 9 May 2019

Visual Travel – Lifestylesoftheartisan on Instagram

Instagram is one of the most powerful sites for marketing travel brands. Just think about this: It has thousands of professional photographers, power users, videographers, storytellers and travellers working for you. You may not even know it but this army of passionate people are documenting your destination and driving traffic to your…

Thursday 2 May 2019

How Hotel Brands Are Using Instagram to influence and engage travellers - AndroidHits

Travel Brands are turning to Instagram! It has the highest engagement and is a perfect online hotel and tourism brochure that drives traffic. This article condenses tips from the outstanding Book & Memembers Blog -Digital Media Marketing for Hotel & Tourism.

Wednesday 1 May 2019

Spreading the Word With Instagram - Content Marketing For Hotel & Tourism

Digital Media Chapter 4 Bonus Spreading the Word, is a how to guide to Instagram. A new tip on how to work with influencers and repost amazing photographs.

Friday 26 April 2019

How Are Music Festivals Changing the Travel Industry - Music Tourism

Travelers visit Sydney for its Opera House, London for the Royal Albert Hall and Salzburg for Mozart. Today we have numerous special music events, festivals and safaris occurring in destinations all over he world! It is a vital new trend in tourism.

Thursday 25 April 2019

Monday 15 April 2019

Barbados Vacations, Festivals and Parties Featured by Foreign Policy News

Foreign Policy Barbados article features island life and its fascinating nightlife including the unique Caribbean 5 day music festival that just concluded.

Monday 8 April 2019

The most interesting food van designs

All these truck are beautifully designed, and all serve one purpose. To provide great food to people who enjoy eating out.

Barbados Food Vans Fed by nature

Sonya believes we should be Fed by Nature. She is a vegan and is on a mission to help save our souls and the planet with a change in eating habits. Her plan is to roll out fed By Nature trucks over the Caribbean after a successful launch in Barbados- you can find her at the end of Rendezvous road at the car park behind the gas station

For the full story of Barbados food vans and mobile gourmets see

Barbados Food Vans - Jamaica Grill Interview

In this short interview of featured food van in Barbados, Chef Mark Dates shows us the fully out-fitted kitchen of his Jamaica grill. It's very much a family affair with days of preparation before he and his wife take to the road and sever visitors and a few locals. After an early rise to pack away the daily provisions its into the truck and off to Pebbles Beach to serve Jerk Chicken and other special grills.

See the full story about Barbados food van and trucks and meet other gourmets on wheels.

Friday 5 April 2019

Barbados Food Vans - Gourmets on Wheels

the Street food industry serves 2.5 billion people every day. It has been a part of Barbados culture for ages. Bajans have from the start taken food to places of work and fed Bajans on the street with home cooked meals out of their converted vehicles on wheels. Today tourist from all over the world enjoy the food and the ambiance of the character who serve delicious Peas N Rice and Macaroni Pie, cooked in a distinctive Bajan way!. Check out the link to read the full story and history of the culture of street food in Barbados.

Wednesday 3 April 2019

How Small Travel Brands Personalize Vacations | PhocusWire - MARKHAT.COM

Phocuswire takes a positive view on the dominate of big brands in travel marketing. This blog examines how small travel brands can personalize vacations and win.

Tuesday 2 April 2019

Europe’s Copyright Law Will Kill Curation - MARKHAT.COM

Why Europe’s Copyright Law will kill curation, marketing & syndication as we know it. Crunchbase suggests that Europe may be overstepping the mark.

Saturday 30 March 2019

Is Facebook Organic Marketing Dead? : Social Media Examiner - MARKHAT.COM

This blog by Social Media examiner take a hard look facebook and askes Is Facebook Organic Marketing Dead. The answer is yes and no. See key findings here.

Friday 29 March 2019

Will Instagram let us shop for travel? | WTM Insights - MARKHAT.COM

World Travel Market 2019asks -Will Instagram let us shop for travel. Instashop is now a reality and it seems destinated for travel. read all about it here

Digital Media Marketing Hotels & Tourism – 20 Years of Wisdom by Ian R. Clayton | SiliconValley

SiliconValley features Digital Media for Hotel Barbados by Based Tourism Author & Media Consultant.

Wednesday 27 March 2019

Internets Creator Says the Web is Broken | PhocusWire - MARKHAT.COM

Internets Creator, Tim Breners-Lee, says the Web is Broken. It is manipulative & un-trustworthy. But there is hope for travel & tourism in personalization!

Budget Travel Tips for a Visit to Barbados – Journal Enterprise

Helpful recommendations and tips for your next trip to Barbados, a Caribbean top island vacation destination

Tuesday 26 March 2019

Digital Media Companies Group Nine and Refinery29 are Planning to Merge | Bigtime Daily

Digital media companies Group Nine and Refinery29 are planning to merge. The merger is seen as a way to counter the global dominance of the major players like google and Facebook who account for the majority of the digital ad revenue.

Sunday 24 March 2019

How Much Content Is Too Much for eCommerce Pages? Google Weighs In.

Content is important for SEO - but how much is too much? Google’s John Mueller weighed in on a recent Twitter discussion and shed light on how eCommerce companies can utilize content on category pages.

Friday 22 March 2019

New DJs in Caribbean Music Event – Sampling of Artists

But spring’s arriving first, along with the famous Caribbean Musical Festival – Vujaday Barbados, and its Cast of Artist just got bigger with the addition of exciting new DJs.

Thursday 21 March 2019

What Hotel And Tourism Can Learn From BMW Content Marketing

Need some help thinking up new marketing hotel and tourism campaigns? Look no further than what automaker giant BMW has done. BMW is reaching out to gain