The new ebook THE BRAND AND THE BAND is an insightful and lively guide to the new wave of sonic branding. http://thebrandandtheband.com. The book explores how the music industry can help business build more powerful engagement and authentic brands.
In this video, author Laura Montarroso Daher is inviting interested parties to register for the book and immediately get the membership bonuses including the Newsletter and resources of videos, case studies and how to guides.The membership bonus and resources will appeal to music industry professional, artist, company executives, brand marketers and musicians.
According to latest research Music appears to "activate more parts of the brain than any other stimulus" (... Alive Inside).
It's not a new phenomenon, sound and music has been influencing us for years. It is used in travel and tourism in just about every promotional video, but sonic branding is taking it to new levels of engagement and purpose.
Just as Coke did with its signature tune that all started with the line: "I'd Like to Buy the World a Coke" writed by Bill Backer on a napkin at the airport. The song and music that it became offered a positive message of hope and love, sung by a
multicultural collection of teenagers on the top of a hill.
World a Coke" repeated "It's the real thing" as Coca-Cola's marketing
theme at the time. Ad man Bill Backer wrote the commercial
that became the song and advertising legend Harvey Gabor, directed the1971 commercial, “Hilltop”. The song was the work of Billy Davises, Senior Vice-President and Music Director of McCann Erickson. Davies also wrote "Things Go Better With Coke" and "Country Sunshine" for Coca-Cola and "If You've Got the Time" for Miller Beer. As Laura says "Music and Brands go hand in hand, like "The Brand and the Band".
Technology too is playing a huge part in how music is used, distributed and actualized. Coke moved forward with its vision making it possible for individuals to really "Buy the world a coke" in a project with Google, its advertisers, artists and creative people. The ad was re-imagined with technology gurus at Google and the results was a specially-developed vending
machines where one can actually buy the world a Coke using Google’s advertising platform connected to the machines. "Users can record a
message and send it with a Coca-Cola to connect with someone on the
other side of the world."
Sounds exciting? Well it is and the book "The Band and the Brand" is a great start to understand the possibilities of sonic branding for companies, artists, advertising and the music industry. See the video and register for the book and the book buyer bonuses and membership to Charting Music and Branding.
-It is a guide and introduction to all parts on the new music branding business including the latest science on marketing in the digital age.
- It includes information on sonic branding companies, examples and case studies, opportunities and jobs as well as pitfalls and difficulties.
-It is for artist, musicians, music industry managers and professionals, marketers and businesses of all sizes.