How to Deal with Travel Writers: Bloggers vs. Journalists | Mark Chesnut

How to Deal with Travel Writers: Bloggers vs. Journalists | Mark Chesnut



In this blog on MarkHat summarizes an in depth report by Mark Chestnut on the merging roles of bloggers and Journalists and for that matter media and the internet.  As he states we need to align our brands with the influencers who publish and post about travel. These are the "writers, bloggers, social media types — who are
good at building high-quality followings and influencing their
followers’ decisions.” 



The article is on track with what is happing in what we call the new Brand Culture.
It highlights the merger of journalism, blogging and online media in travel marketing. Most notably "brand culture" is the advent of brands becoming the media or working with media to supply content in the form of stories and research that gets published as editorial and not advertisement. It is a dynamic change and a major disruptive force in media today. But it certainly is on the charts of what we can expect in the new age of participation where we are all consumers and publishers now.



We are all media! now!

Brand Culture is Making Its Way Into Tourism and Hotel Marketing

Leading online tourism marketing training resource MarketingHotelsandTourism.com has published an in depth look at the ever growing importance of brand culture in the marketing world and what this means to the hotel and tourism industry.
http://newswire.net/newsroom/pr/00085513-brandculture.html

TravelersInsight Example of Brand Culture

TravelersInsights & Natural Branding in Brand Name Culture.

In our ongoing collection of the brand-new electronic brand name culture, this is an excellent example of the trend we talked about on the new brand name society in the electronic age. The Barbados Tourism Compilation in addition to many tourist location...

TravelersInsights A Brand Culture Mag https://www.youtube.com/watch?v=dUqWpj2VUxE