Showing posts with label . destination marketing. Show all posts
Showing posts with label . destination marketing. Show all posts

Monday, 16 December 2013

VBT Transforms Destination Sites to High Impact Travel Marketing



See detail on YouTube - Transform Bookings to Travel Planning & converts more bookers

Now any destination, tourism authority, hotel association and travel marketing organization can transform its bookings site into a high impact travel planning channel, where guest stay longer, do more and convert. The process is achieved using the new VisualBookingsTechnology.com, giving guests immediate access to visual data in amatrix format that dances before their eyes and offers solution that are very personal at a click of a button.

VBT is now combined with a multi-media, muti-channel marketing program that includes Content marketing, videos, SEO and a target press campaign. This all drives massive trafic back to the new VBT travel planner which drives more bookings.

Tuesday, 24 September 2013

Visual Bookings Technology's Astounding Success Is Changing Travel




See details on YouTube re Visual Booking Technology for Hotels and Tourism

It's a remarkable story:  A small tourism development company in the tiny island of Barbados, builds a better way to plan and book holidays and travel. Not ever planning to make a breakthrough, the developers just set out to make it better; make it more effective for travelers to see the products that suited them best.

They also wanted to make it better for hotels who were listed on their site at Barbados.org, the Barbados Tourism Encyclopedia; making it easier for guests to find properties that really suited them, and easier to choose amongst options by offering visual cues and advise in an instant.

They wanted to make changes to the old ways and bring something new to the table. The result is Visual Bookings Technology which is an exciting new tool for travel planning and bookings.

Installed on the Barbados Tourism Encyclopedia,  Central Reservations Systems (CRS), booking engines and property lists, the new system is an astounding success.

Guests are loving the instant visual results they see with each click of a button. They simply click on features and options and presto it's there in glowing colour, along with relevant information. They stay longer looking at options and do more, enjoying the immediate feedback and rapid fire display of every nuance.

The rate at which guests click through to the hotel's own website after seeing images, rates and getting quotes has gone through the roof.

Hotels are seeing 10 times more leads and some 100 times more. It's simply amazing says "Kathy-Lynn Ward" who heads the team and manages the development of new technology at AXSES, the company which owns the Barbados Tourism Encyclopedia and has installed many great innovative solutions on that site.

Well done Kathy - we will take this to the world next!

See more and contact us at http://visualbookingstechnology.com |

Be ready for the revolution!!





Thursday, 4 July 2013

Evolution of Search as Media is Hurting Hotel Marketing

Search Marketing for Small Hotels is Dead


Search has been sabotaged by Google (G) and does not exist as we know it anymore. It's now a G product offering entry to G services and soon will be exclusively a G media. It has been changing for 10 years and has gone through at least 6 steps in evolution so far, as outlined by Danny Sullivan on Moz (discussed below).


Big trouble for small hotels

 

see YouTube video how penguin is hurting hotel and tourism marketing

The evolution is insidious and worrying and is not ending with the knowledge graph. Unfortunately this is just the beginning of the new order where search is not an opportunity for local players, hotels and tourism operators, but a closed loop service of the largest conglomerate in the world.See the video below for details of exactly how this is a disaster for small and independent hotels, travel and tourism marketing..


The Trouble With Search

Right now we can see the implications of consolidation at international brand and OTA level. We once saw independent hotels showing up on the first page of search results; those days have gone. For the short term future it's the OTAs and big brands that are the winners.  But as the knowledge graph takes effect, search will more and more be geared to Google products, which will include bookings; Bookings via Google is the ultimate destination of this conglomeration.

We talked about this in 2009 with our blog on the new order of everything and followed it with our blog "the future of media," citing Clay Shirley then with several discussions on hotel finder, search as media (see below) and the knowledge graph . 


Big Brother Bid Data and the Age of Surveillance

The next step in the evolution is what Danny calls the Prism. "It's a spy program or an eavesdropping program or a data mining program, depending on who you want to talk to, that the US government is running."  In my view, the new search is about this Big Data thing, where we gather intelligence and inferences from all of the searches, browsing, profiles, choices and intelligence gather from people's actions, habits, searches and footprints. It's pervasive as more and more information is now put on the Internet and much more of this than anyone would care for can be accessed and used for intelligence in marketing and providing products and services.

The age of persuasion has moved to the age of  influence (Terry O'Reilly) but the next age is far more insidious and pulls the rug out from the idea of a social age of participation. What's next is the age of Big data/ Big brother and those who know how to use it will dominate marketing. The new age designation is not going to be fussy sounding like persuasion, influence or participation because it's not. The game is not equal and all the promise of social media being democratic and an equalizer may vanish. In its place is the age of surveillance, where everything we do, like, dislike and think is measured, analyzed and profiled, creating targets for suppliers and clients of the big data.

Worst Case Scenario

Market dominance centered in a few big data corporations like Amazon and Google-Commoditization of  brands. 

This seems to be the way we are heading. It does not bode well for the smaller independent brand.


Best Case Scenario

Ubiquitous access - Democratic distribution - Level Marketplace. This can happen, but it is not likely to be the preference of the Big Brothers who are determining the future of travel search, technology and media. We do have the opportunity to influence - this is still the age of influence, but do we have the passion?


More on Why search is failing small hotels and tourism


 
 see more on SEO for Hotels and Tourism failing  on Youtube
----------------


links

Danny Sullivan On Moz- The evolution of Search 

Trouble in search - SEO Google pulls the rug away
hotel and tourism marketing takes hit from penguin

  What is the knowledge graph - First Iterationhttp://axses-ianclayton.blogspot.ca/2012/08/the-future-of-search-knowledge-graph.html.



The Future of Media
Clay Shirley  http://irclay.hubpages.com/hub/The-Future-of-Social-Media-for-Hotel-Marketing-Travel-and-Tourism



Search as Media

http://axses-ianclayton.blogspot.ca/2011/09/is-search-new-media.html
http://axses-ianclayton.blogspot.ca/2011/10/search-as-media-4-googles-hotel-finder.html  
 http://axses-ianclayton.blogspot.ca/2011/10/how-small-hotels-tourism-cos-can.html
 http://axses-ianclayton.blogspot.ca/2011/10/is-search-pushing-out-small-hotel-and.html


Travel At a Crossroad

http://axses-ianclayton.blogspot.ca/2008/04/have-now-lost-their-opportunity-to-be.html





Wednesday, 10 April 2013

Google One Channel Benefits Tourism

I like the Channel Trailer feature of the "ONE Channel' that Google has implemented on YouTube. Its just one of many recent changes and upgrade. In my view it is really the only "new" feature. The others are mostly improvements and tweaking, except of course that its now a sort of  'Responsive Web Design' (RWD), meaning that it will render well in all mobile, smartphones. iPods, iPads, tablets, mobile phones, games consoles (like xBox), TV and other devices.

Naturally that implies some consideration from publishers and creators: We all now have to understand the limitation and options of these channels and create our video accordingly. Don't create options to press a button or submit a form for TV. Its not there yet and you can really irritate TV viewer by suggesting they can subscribe by clicking the button.

Example Video Trailer


See TravelBarbados Youtube Channel | This Video


Barbados Tourism Encyclopedia is experimenting with the One Channel features. it has created its first trailer for BarbadosTravel on YouTube. The trailer describes the channel, promotes a sweepstake and encourage viewers to subscribe.

Things To Include in Your Trailer

1. Welcome your viewers and thank them for stopping at your channel.

2. Tell them what your channel does and engage them with images and a story line that builds empathy.

3. Make it short and fast. Hi, here we are, this is what we do, please subscribe. Get the viewer's attention and provide them with a reason to stay around. Imagine this trailer as an ad for your channel. Here are some tips to keep in mind when you're making your channel trailer:

4. Add a call to action to your own opt in page, newsletter etc. We have used it to promote a sweepstake where the winner will receive a Free holiday in Barbados.

One Channel Trailer Examples:  

Tourism Marketing:
  Australia http://www.youtube.com/Australia
  Plains of Africa http://www.youtube.com/watch?v=49SyEBZh91E
  Oberammergau Passion Play http://www.youtube.com/watch?v=tc5higDB21s
  Vice uncomfortable truths http://www.youtube.com/user/vice
  BarbadosTravel http://www.youtube.com/watch?v=VyDSKe_md8c

Films:
   http://www.youtube.com/user/movieclipsTRAILERS
   DIY Film Making http://www.youtube.com/user/indymogul (5 min)

Food:
  Jamie Oliver http://www.youtube.com/user/JamieOliver

Procucts/Brands:
  Trainroomgary http://www.youtube.com/watch?v=Y_-dYaMaW8w
  Loud http://www.youtube.com/user/LOUD

YouTube Creator tips

Here is what http://youtubecreator.blogspot.com says:

Have a clear call to action to subscribe (scripted and annotated in the video, and in the video description as well). Entertain the viewer - when in doubt show what your channel is about, don't tell

Indicate the type of videos you upload and when you upload them.

Think about the video's context; it will be seen on the channel, potentially after a viewer has already seen at least one of your videos. There's no perfect length, but shorter is better


Our Views On Trailer Etiquette


From what we  know and have seen, we think video trailers should be short (1 1/2 minutes max)

We have heard that YouTube plans to roll out special options for subscribers.


Other  One Channel Features


 As noted, the trailer is one of the new features of the "ONE CHANNEL" strategy by YouTube.

Here are its main features:

1. Consistent layout across all screens. Your brand can be the same across all devices. Mobile, iPads, iPods, smartphones, tablets, laptops, desktops, xBox, TVs etc.

2. Sections. More flexibility with playlists. Create lists of any type; no need to create sub-channels or pages.

3. Channel Trailer. As above, create a "welcome" video for non-subscribers.

4. Channels Connection. You can now link to your other relevant channels straight from the home page.


More on Barbados Click Here
BarbadosTravel Youtube Channel Click Here
The Trailer Click Here

Saturday, 9 February 2013

Tourism Marketing Is Storytelling

All too often travel and tourism marketers miss the point: travelers love travel stories; stories about people, places, things to do, where to stay and what rooms, apartments and villas they may stay at. 

Learn from Review Sites
Travel marketers don't on the whole tell stories but create pitches and promotions, which are often just plain boring.  Largely they all sound alike.
That's why travelers use review sites; they are not pitches but a story of what someone thinks about a real experience, with real, unfiltered images, video and photos of places.


Travel is a story, but told by hotel and tourism operators, it loses much in translation. Hospitality providers can be storytellers; usually they are good raconteurs, but they are not credible when talking about their own property. It just isn't a story when we say how wonderful our own place is. That's why video is a great option. It delivers a visual of the place; its resources, dining, beaches and rooms.

Rooms Often Not Emphasized
When I look around at hotel websites, I see lovely videos, but many of them spend little time on the rooms. This is even true of villas, where you would think every owner would want to show it all off. What is seen is a rushed nod to the families and a peek inside the room. Why not show the entire bedroom, closets and all? And certainly show the view, accessibility and all facilities. (see example of a simple video below- also see the blog and story at the end)




Comments Add Proof
Now the real storytelling will include guests' comments; how they loved something about the room, flat or home they stayed in. Failing that, the owner can say why this room is great for families; not just because it has two bedrooms, but because it is on one floor, safe and away from stairs, with a large open terrace that children love to play in.


What's in a Name
All too often we do not name units attractively with compelling descriptions. "Villa number one" for example is not helpful. Call it the Nook, Den or "Roof Top Terrace Villa" as Poinsettia in St. Lucia did. Number 6 with two terraces is "The Garden Terrace Villa," number 5, "Poolside" and the unit tucked under the terrace and between the pool and gardens, is "The Nook."


As owners, we often fail to see our accommodation options as all having distinct character. But that is where the story lies. Write about it, get your guests to offer their own comments and create a page for every unit: where it is, how far from the pool, the beach and the office; what is special about it.

As hotel owners and managers, we group accommodation into a common category and that too we treat with drab generalities lacking character and distinction. We don't do videos of each unit, thinking that they are all the same. And if they are, what an opportunity we have missed not to build character into our product.

Video: Affordable and Essential Marketing 
You don't have to spend a fortune on videos to get the message across. See the example above. It is a simple video of film and still images with music and text; no voice-over. It is a visual story of a single villa-apartment at PoinsettiaApartments.com. In the page it is displayed on, a short story of the accommodation gives good information that is helpful to the traveler. Each of the units at Poinsettia Apartments is unique with its own personality. The campaign will create a video and blog story for each of seven one and two bedroom apartment-villas at the hilltop resort on Vigie Cove, Castries St. Lucia.

Authenticity
You don't need a professional actor and a glitzy movie to be authentic. In fact, for a great majority of travelers, glitz is a put off. Many want to know who the manager, owner or host is. A video of a real person who will be there to welcome them is far better than a professional voice. Don't be intimidated by your voice. It is real and no actor or smooth talker can really represent you. Speak from the heart and you will create an authentic and real connection. We suggest that our clients use a combination of text, image, voice over and music only videos.  It's good to alternate and sometimes it is important to have that professional voice carry a message. But save the sales letter and the mission statement for your own voice and remember it does not have to be perfect.

User Generated Content Sells                                                                                  
In the recent Destination Marketing Case for Canada , emotional engagement and user generated content helps drive customers to purchase. Canada is a vast and beautiful country but why go there when you could go to California or the Caribbean? Emotional engagement can make the difference.

The implications to hotel and tourism marketing is that user videos resonate. Hotels tend to create high-end videos when travelers want to see the real deal;  the manager/owner or host and not an actor!

Be Where You Need to Be - Be Everywhere
Today p
eople move fluidly between desktop, mobile devices, tablets, television, broadcast services and print. To be present at the right time and place means we have to deliver a consistent brand experience across channels and a system to update posts and maintain a presence where your guests are.  


Example: StoryTelling Travel Marketing at Poinsettia

http://poinsettiaapartments.com/apt-villa1-rooftopterrace.cfm




Thursday, 10 January 2013

The Press Release



This post is a follow up on a question regarding the Press Release services we offer at AXSES and the services and strategies we use to get the best results.

Yes! We do all the work leading up to the PR, including the release writing and the follow up. There is a lot of blogging and publishing that has to be in place before we will send out a Press Release. After the release is published, there is more work to promote it and make it effective.

Before the Press event, we need to be sure we have a suitable video to be featured in the PR. We need blogs, website landing pages and special reports. All of these are created, published and promoted prior to the press event.
We write the PR, create the videos and articles and tweak the websites, blogs and online collateral. In many cases we build magazine style documents. 

These also get published separately to places that we know count like SlideShare, Scribd etc. We market those places by making sure they are picked up in online directories (pinged) and by creating announcements and promotions for them.

In some cases we will create online photogalleries on sites like TripNtale eg; http://bit.ly/apartmentforrentstlucia and, as you might have guessed, we promote these also. There is much to be gained by helping these sites get known, so we will do tweets and announcements for these in the same way that we promote the PR.

We work with PRWeb to distribute the release out to journalists and the media. PRWeb is, in our opinion, the best online and offline combination, and we like that it is true multimedia release. 

We always include a video, an image and a quote, as well as a PDF attachment that covers more details that will interest certain journalists.
It's a lot of work but we have been told our PR is above average in pick-up and distribution. It all adds up. 

Once the PR is out, we monitor it and write about the places and angles on the media that is featuring the release or the video.  We do more promotions on the big named sites that carry our feature and we look for angles that are unique. 

In the case of Poinsettia and Ladera, CBS picked us up in their MoneyWatch. We turned that into a secondary promotion: "Affordable Caribbean Holidays featured by CBS MoneyWatch."

The PR on the launch of the Mobile Travel Calendar application was picked up by several high profile technology sites such as Silicon Valley and The Network Journal. We promoted these separately with pings, tweets and posts to various networks across the Internet.

As you can see, we put a lot of effort into making video marketing work for our clients.

NOTE RE PRWEB

PRWeb claims that it is the world's number one news release service1, with an unprecedented ability to reach journalists, bloggers and potential customers.  Each PRWEB release is optimized to get the best organic search results. The release also goes to premium online outlets, and is sent directly to journalists and bloggers.

The PRWeb release will go out to

Search Engines

Major Search Engines

Across the Web

Web Distribution

Associated Press Distribution

Associated Press Distribution

Media Digests

Business News Digests
Health and Medical Digests
Hospitality and Travel
Information Technology

The Press Release will be displayed on about 50,000 PRWeb user pages on the Internet. These are pages that are measured by PRWeb. In addition, many more will not be measured. A pickup will be to numerous sites that are not measured and are not part of the PR network. These sites in turn can be picked up by many more and the total displays of the release will be in the order of 5-10 times the reported number.


CASE STUDY: TAKE AWAYS
------------------------------


TAKE AWAY  Mobile Travel Calendar PR Followup.

If you do your own Press Release, it's a good idea to promote the folks who carry your story.

In order to get more traffic and create more buzz, we track who has picked up the release. Where we find a top media  pickup or an unusual one, we will post that as a story (or several stories) across the Internet.

In this case Silicon Valley, CBS MoneyWatch and The Network Journal were 3 pickups we chose to make a story on. The story was short. It might be just tweets to say "Wall Street is talking about WhatsOninBarbados." We may post that story to many, many sites with various news worthy angles relative to their own clientele and market.

The post PR reporting and follow up creates backlinks to our feature on pickup sites (eg: Silicon Valley) which makes it rank on search engines and creates additional visitors to it. That way more people learn about our featured client or release.

It all adds credibility to our news.




TAKE AWAY ON FOCUS re St. Lucia Holidays

Some were asking how we re-focus a story about a hotel or tourism event to make it newsworthy. See the take away below. Hope this helps.
When you are writing a PR, don't talk about what a wonderful service or special offer etc. Talk about a NEW service - release a NEW video and always feature how it is different from others and from what you did before.
In the Ladera campaign we originally featured the idea of saving money. Who cares? Everyone does that.  Changing it to "Publishing/Launching" a new video about new ways to save on exotic holidays worked.

x

PoinsettiaApartments Website >>>

To Your Success

Friday, 5 October 2012

World Heritage Tourism Opportunities for Travel

Barbados is in the process of  figuring out how it can take best advantage of its new UNESCO World Heritage Status. The Barbados Tourism Encyclopedia has moved ahead with a significant commitment to promoting Barbados holidays, with the island as a top World Heritage Tourism Destination. 


We have created several webpages and are upgrading many. We have produced several videos and have more planned.




http://www.youtube.com/watch?v=dc2l3Z6l99E


We are writing blogs, articles, magazines and have published several press releases. The last release had an enormous distribution of 160,000 impressions. This attests to the fact that World Heritage Tourism is a Hot travel subject. So let me share some insights.

Observations On World Heritage Tourism

The World Heritage initiative of UNESCO is resonating across all academic, political and cultural groups. The reason why the PR was so viral is precisely because it is a HOT subject, with a lot of media interest. 

It is up to all in Barbados to make the most of the recent UNESCO designation in this regard. It is one of only four Caribbean Islands to be so honoured. Professor Henry Frazer has some simple recommendations that will help all in hospitality to gain by embracing heritage tourism.


As you will see we have a significant campaign to position Barbados Holidays, Travel and Tourism "Top of Mind" for those interested in heritage.

Heritage Tourism Can Change The World

UNESCO’s World Heritage program has as its premise the goal of creating lasting peace. Adding a tourism component opens this foundation to the world: To regions, political parties, hospitality suppliers, travelers and the general public. In tourism we all can play a part in bridging understanding and sharing heritage. Rejoice in what is good and learn from what is not. Peace through understanding and sharing
.

Heritage Tourism- The Opportunity

"Senator Professor Emeritus Henry Fraser, speaking on the topic ‘Generating Business from the World Heritage Site – Historic Bridgetown and its Garrison’, at one of the sessions of Foromic XV yesterday morning, noted that World Heritage sites have dramatically enhanced the profile of every destination so inscribed, resulting in rapid expansion in terms of tourism. In fact, he said that research has shown that visitors interested in heritage spend more money than the average sun seeking tourists. Professor Fraser noted that world tourism activities generate some US$4 trillion every year and he said that the Caribbean can receive much more of that largess if we take advantage of the World Heritage statuses that have been bestowed on us". Barbados Advocate 10/2/2012
Frazer also suggested that hotel websites and the country’s marketing materials, should show our heritage and that we must not fail to take advantage of the "golden gift of World Heritage status".

What we are doing about Barbados Heritage Tourism


We have gained a top ranking in search results for the terms we targeted, no mean feat, as
authority sites have been entrenched in the top position for years. There are over 60 million pages vying for this top position, but we have positioned our network and Barbados.org as authority sites and build on this with new initiatives:

Heritage Magazine


We offer all the opportunity to be part of an ongoing marketing effort with this publication. We can also produce custom publications for destinations, hotels and businesses  more click here

Heritage Tourism Videos

We will pleased to discuss your video marketing needs with you.


Publishing

Opportunities exist for hotels and activities to advertise in this collateral

Our World Heritage Social Network (WHT). We are building a powerful WHT network with a dedicated team of professionals who understand what we are doing and will help in spreading the word and creating the buzz.

Contacts

TravelersInsights Publishing and Marketing

PO BOX 16B, Baslen House, Kingston Terrace
Bridgetown, St. Michael, Barbados, BB11090
1 246 429 2653 
Talk to Kathy Lynn Ward or Ian Clayton 
worldheritage (at) travelersinsights.com

Thursday, 31 May 2012

Tiami Launches Fun Sailing Video with Party Destinations


New Tiami Video Promotes Dine, Dance and Sail with its Party Catamaran Cruises

The Campaign features Tiami on the Party Holidays site http://Party-destinations.com, and includes one year of advertising on the site, which is promoted by AXSES.

In addition, the campaign has a full SocialIndexEngine.com promotion including:

  1. Press Releases
  2. Web Pages and links
  3. Blog Marketing
  4. Social Indexing on our Social Networks
  5. a RealHolidays.TV video production

The Realholidays.TV video covers the Catamaran sail to swim with the turtles in Barbados and return with a fun holiday luncheon cruise. It captures the spirit of sailing and party cruising with guests dining and dancing on the deck to the beat of Caribbean rhythms.



It is the first of a series of videos planned for Party Destinations' Tiami Cruises. These will include a video on the Green Turtles, Sushi and Champagne Sunset Cruises and gourmet dining on the luxuriously outfitted Spirit of Barbados Catamaran.

Dennis Roach, CEO of Tiami Catamaran Cruises, says the Spirit brings a new sense of luxury to coastal sailing in Barbados. “We have coupled design and luxury with the sense of adventure, sumptuous food and personal service, to create this new and exclusive class of holiday experience”.

The Press releases, blogs, videos and promotional materials introduce Tiami Catamaran Cruises as the oldest and largest catamaran holiday sailing company in the Eastern Caribbean, catering to executive travelers as well as the fun, party crowd. The promotions point out that Tiami Cruises range from private charters, family cruises, romantic sunset and moonlight cruises to day time snorkeling and turtle tours and fun, holiday sailings.

Tiami operates within the highest health and safety standards required by International tour companies. All boats pass exacting inspection on a regular basis. Crew members are all regionally certified in CPR, first aid and ocean rescue.

For more information on Holiday sailing, Party Boats and Sailing, see http://party-destinations.com/holidays/party-boats/

ABOUT AXSES

Realholidays.tv and Party-destinations.com are products of AXSES SCI. AXSES is a tourism marketing and development company, helping hotels and tourism operators build sustainable brands and direct business. The company is internationally regarded as a leader in Social Marketing for travel, being one of the first companies to develop a direct booking application for Facebook. and featured by the New York Times in an article on Social Media use in travel.

In 2012 AXSES launched  SocialIndexEngine.com; technology achieving outstanding success in building brands and increasing direct bookings for hotels and travel companies.

For more on this promotional campaign, visit http://party-destinations.com/advertise.

Thursday, 3 May 2012

New SocialIndexEngine Portal Launched

Check out the new site at http://SocialIndexEngine.com
And the new video that describes what it is all about.


Subscribe to our channel to get the latest developments in Social Indexing and the new Brand Marketing.

Youtube Channel http://www.youtube.com/user/SocialIndexEngine


What's New

Our first site still exists but in reality it is a page and it is dedicated to the travel and tourism industry. Our new site lays out the platform of SocialIndexEngine in more detail with some really important new additions.

Pillars of Success


We have simplified the general view of the architecture to half a dozen pillars. Of course, all the details still exist but it was a bit overwhelming.


Next is the Proof of Concept


We have added several case studies and will be adding more. Every single campaign has aced it. Our strategy is to build these SIE campaigns with their own websites like Party-destinations.com and partner with just a few top travel companies in each area.


Exclusive Marketing Opportunities


The marketing will be very exclusive and limited to those we invite . So don't miss an opportunity in your travel niche. See our notes re what we have and where we go (below). We have assembled a few videos that help demonstrate some of the concepts. We will add more as we move forward.


Tutorial and Newsletter

Do join these. The tutorials are being shared openly for the launch. Once we have a core of interest, the tutorial will not be distributed. We will still invite all interested parties to register as we plan to have 25 or more targets.We will invite only a few selected companies to participate in each market.


Register to Reserve your Opportunity


Register now to be included in our invitations. Just go to http://SocialIndexEngine.com

The form is on the top right hand of most pages. Just enter your name, email, and the website you might like us to market with you. Sorry, but we must have a website and you can’t register without it. We do need this and we will evaluate it in order to select our candidates.

Looking forward to your success with SocialIndexEngine. 


Current Campaigns

Travel2ExoticPlaces | Adventure-travel-destinations | Romantic-Holiday-Destinations | Bolivia | Dominica | Barbados | St. Lucia

Next

We will be rolling out a site every 2 months. The site we choose will be based on our research and will have a good ROI for partners. Our aim is to bring a new level of selectivity to weary travelers who typically have too many choices and want a source that helps organize data for the.

Please Subscribe to our youtube channel if you find this helpful and of interest. http://www.youtube.com/user/SocialIndexEngine

More >> See our Press Release

http://www.prweb.com/releases/2012/05-SocialIndexEngine/prweb9474894.htm
Portal - http://SocialIndexEngine.com
 

Wednesday, 22 February 2012

Party-destinations.com Special Promotional Offer

Our latest promotion is to build a World Travel Site for the fun party crowd. We call it party-destinations.com. Initially it will feature St. Lawrence Gap and the two hotels that have subscribed to SocialIndexEngine Brand Marketing.


http://youtu.be/ep3amMKmtaU

We are inviting activities, car rentals and restaurants to participate in the program. The cost is $750 US to have an advertorial, a video blast and a blog. We create the video for you and also publish it out to many sites which will help build your social index and get the attention of search engines as well as help in your brand marketing.
We also give you the video for your website. 

So you get:

  1. a short advertorial on party-destinations linking to your website directly.
  2. a blog with your video embedded in it and linking to your website
  3. a promo that will post your video our to social media index network
  4. a secondary promo that will post your blog out to the network

Deal!! ... It is probably the best value you will see anywhere if you are interested in target the party-time travelers and fun holiday crowd.

BUT hurry! We are accepting 3 restaurants for this promo only – 1 car rental, 1 dive company, one sailing company, etc.

Check out party-destinations.com and contact us immediately to reserve your spot, get a sales video, a blog and an exclusive promotional opportunity.

Note that we also offer extended promotions such as Press Releases and Facebook integration.


For more information, see our video  http://youtu.be/ep3amMKmtaU

You will notice that is an international site – We are branching out! You will also notice that our focus is on Barbados, and this promotion ranks the Caribbean and Barbados amongst the top part holiday destination in the world.

We cover the St. Lawrence Gap in this campaign, but Holetown and other areas will be featured in a future campaign, so book your spot ASAP. In order to be fair to sponsors, the offer will always be very limited. We will feature a few hotels and restaurants and a single activity of each kind.

We plan a series of videos for each campaign. Each will highlight some aspect of the destination promotion. The videos and blogs will be geared to specific keywords which are being targeted. All will be about fun-filled holidays. But there are many marketing segments and many keywords by which travelers will search, such as party holidays, fun vacation, active holidays, nightlife, clubs, dancing, activities, carnival, street festivals as well as party time places, live music, pubs, bars and restaurants of every culture and cuisine.

Each promo, video and blog will be targeted to orient with the search keywords and to specific age groups and budgets. As we move on to new locations, we will repeat the process. We aim to have the premier website for this market - one that will rank on the first page of all search engines for the relevant search.

This content marketing with videos, blogs and social media is the new form Search Engine Optimization.


Http://party-destinations.com follows on the very successful launch of Travel2ExoticPlaces.com and http://BoliviaHotelSpecials.com.

In the last campaign MBC doubled its bookings and jumped up a level in Google Page Rank. See blog...


 Call us now for full details and to reserve your place!