In this blog we summaries the Skiff article on Googles Growing dominance in travel at the expense of SEO and Organic hotel listing on search engines.
As usual we add our own perspectives and examples.
The forum was alive with discussion from Google Monopoly in Search to the dominance of paid advertising which has pushed organic search results well below the fold.
Some say that SEO is become irrelevant , some say it is already dead and some say that Search Engine Marketing May in face be very risky now!
The makers say that our housing stock just does not work very well for the millennial generation. The form is wrong, the function is wrong as is the social aspect, the environment footprint and event the geography. So Getaway fixed it with tine houses in the woods.
Here is a new form of affordable getaway travel. The company getaway makes tiny houses and places them in woods just outside of the city.
Why not make it available everywhere starting with vacation in far away places and why not just build houses like this all over the world. Its has huge potential to deliver smart and environmentally friendly affordable housing to the world! http://markhat.com/getaway-travel/
This is really a concept Video of a new way to crate and publish review videos easily and quickly. Here we are using a trip Advisor review but it could be a google Review or even guest comment on one website. The beat option is to use 5 star reviews as that is the strategy in the video.
What do you think _ It is a bit staged but we will work out this and be able to offer this service to hotels and tourism companies at very reasonable costs!
Your comments are appreciated.
This review is on a new cahannel for St. Lucia vacation Rentals - perhaps it should be called St. Lucia vacation reviews, or St. lucia accommodation reviews.
StluciaVacationrentals Youtube channel will have as a main feature video reviews of hotels, apartments, villas and all forms of accommodation rental in Saint Lucia
The new Poinsettia Villa Apartments St. Lucia Website at http://PoinsettisApartments.com - developed by AXSES all Cast Power Marketing takes tourism websites to a new level. Including design and strategies on the new Powerconsultants.axses.net network lead by Diego Rodriguez founder of the worlds largest network of independent marketing consultant.
The new website departs from traditional travel sites that are digital version of hotel and villa brochure, in several respects.
1. In the discovery process we established the target market and build the messaging strategy This is included in the lead video on the home page and echoed in the 3 Hot Buttons below the video. These activators are about benefits, problems and competition. Three essential issue that travelers have to know.
2. Technology - as an example the FAQ section is an interactive response to user concerns on all aspects of st. Lucia Holidays
3. The site offers detailed information on Saint Lucia Holidays, as to Location how to get there and things to do etc.
4. Unlike any other private hotel, villa, apartment or resort website there is also a directory of other properties in the island. As they say " We cant be everything to everyone and we just want to help travelers make the right choices.
5. The new villas page http://poinsettiavillas.com/st-lucia-villas/ compares alternative self catering villa resorts as well as other selfcatering accommodation, both at the budget and the luxury offering in the island.
6. Why Not Us. Recognizing that the resort is not for everyone we take some time to explain why this might not be suitable for certain travellers. This is in the page linked above.
Modern travellers expect value on their vacations and Poinsettia exceeds expectations always. Fresh fruit from the resort gardens are shared with guest, when in season. Management is ready to help with guest vacation planning, and offer suggestions for trips, dining and cars rentals etc. This is especially true of the millennial travelers who are by nature frugal and have a do it yourself attitude wanting to be more independent on holiday.
The Poinsettia ocean view villa resort accommodations are geared to the independent travel who is attracted to the understated, casual, private 7 spacious villas set in the natural garden on a hilltop by the sea.
With only 7 villas the resorts is very private and their are no crowds and groups to contend with.
Also
80% of business owners make the mistake of letting too many people create content. This fragmented marketing is the death of the message and the brand.
Today, more that ever, brands need cohesive and coordinated messages across all media. But too often business owners let printers and other suppliers create the content on a flyer or an advertisement. Strange as it seems this happens a lot of the time and small business owners particularly reach out to their suppliers for this help. But messaging is fundamental to the brand and today message must be carefully crafted to get attention.
The message psychology requires knowledge of neurological science which top marketers understand and most general business supplies do not. So when the are too many cooks in the kitchen using the wrong tools and ingredients the soup and the message is spoiled.
Check this blog to see more on how to avoid messed up message and instead build a solid and coordinated messaging strategy.
The blog also offer several free marketing resources and private power consultants membership to help business owners master the art of the message and create successful marketing campaigns.
http://markhat.com/how-fragmented-marketing-is-killing-business
The new ebook THE BRAND AND THE BAND is an insightful and lively guide to the new wave of sonic branding. http://thebrandandtheband.com. The book explores how the music industry can help business build more powerful engagement and authentic brands.
In this video, author Laura Montarroso Daher is inviting interested parties to register for the book and immediately get the membership bonuses including the Newsletter and resources of videos, case studies and how to guides.The membership bonus and resources will appeal to music industry professional, artist, company executives, brand marketers and musicians.
According to latest research Music appears to "activate more parts of the brain than any other stimulus" (... Alive Inside).
It's not a new phenomenon, sound and music has been influencing us for years. It is used in travel and tourism in just about every promotional video, but sonic branding is taking it to new levels of engagement and purpose.
Just as Coke did with its signature tune that all started with the line: "I'd Like to Buy the World a Coke" writed by Bill Backer on a napkin at the airport. The song and music that it became offered a positive message of hope and love, sung by a
multicultural collection of teenagers on the top of a hill.
"Buy the
World a Coke" repeated "It's the real thing" as Coca-Cola's marketing
theme at the time. Ad man Bill Backer wrote the commercial
that became the song and advertising legend Harvey Gabor, directed the1971 commercial, “Hilltop”. The song was the work of Billy Davises, Senior Vice-President and Music Director of McCann Erickson. Davies also wrote "Things Go Better With Coke" and "Country Sunshine" for Coca-Cola and "If You've Got the Time" for Miller Beer. As Laura says "Music and Brands go hand in hand, like "The Brand and the Band".
Technology too is playing a huge part in how music is used, distributed and actualized. Coke moved forward with its vision making it possible for individuals to really "Buy the world a coke" in a project with Google, its advertisers, artists and creative people. The ad was re-imagined with technology gurus at Google and the results was a specially-developed vending
machines where one can actually buy the world a Coke using Google’s advertising platform connected to the machines. "Users can record a
message and send it with a Coca-Cola to connect with someone on the
other side of the world."
Sounds exciting? Well it is and the book "The Band and the Brand" is a great start to understand the possibilities of sonic branding for companies, artists, advertising and the music industry. See the video and register for the book and the book buyer bonuses and membership to Charting Music and Branding.
To Register for the book now go to http://thebrandandtheband.com
The Book covers marketing, sonic branding and the music industry.
-It is a guide and introduction to all parts on the new music branding business including the latest science on marketing in the digital age.
- It includes information on sonic branding companies, examples and case studies, opportunities and jobs as well as pitfalls and difficulties.
-It is for artist, musicians, music industry managers and professionals, marketers and businesses of all sizes.
