Friday, 15 January 2016

All you need to know about Instant Bookings on Tripadivisor for Hotels.




What it is


In essence Tripadvisor is now Replacing Cost Per Clink (advertsing with Cost Per Action.

The standard metasearch model is where OTAs and Suppliers bid via a cost-per-click (CPC)  for each click that a user makes on their link. By comparison in instant booking, you pay TripAdvisor a commission on completed transactions after te guests stays at the hotel.

Who is it for:

Tripadivsors Instant Booking is not a new channel; hotel already on OTAs tat are bidding on TA will already see their hotel on the channel. 

The interesting fact is that if a hotel is bidding using the Tripconnect Instant booking platform, they may want to ask their OTAs not to bid on instant booking!


 See all details at:

http://marketinghotelsandtourism.com/is-instant-bookings-on-tripadivisor-good-for-hotels/

Monday, 11 January 2016

Sunday, 3 January 2016

Why Reviews Marketing Should be the #1 Priority in 2016 - MARKHAT.COM


Holiday & Hotel Reviews Marketing is the new branding for tourism. With 97% of consumers reading reviews before they book, it must be a marketing priority!
http://markhat.com/why-reviews-marketing-should-be-the-1-priority-in-2016

Saturday, 2 January 2016

Googles Algorithm More Complex than Ever - MOZ YouTube -


Google algorithm is more complex than ever!. No one thing drives ranking, and Google is "not using any single factor or any +1's precisely, unless it personalized results."

http://markhat.com/ranking-factors-in-googles-algorithm-youtube

Wednesday, 16 December 2015

Thursday, 10 December 2015

Marketing Hotels & Tourism Online Book Launch

Marketing Hotels and Tourism Online: Book 1 Hits #1 Bestseller on Amazon.

Now available for pre-order on Amazon.

For a very short time you may get it for just $0.99US

Grab it now. It  will be $6.99 within the next few days.


This is the first of a 3 part series - it shows "How to build a lasting brand and get more direct bookings with online media"




> Here’s that link:  http://www.amazon.com/gp/product/B0196D0OJS

Note that the book is being pre-released, It’ll be done after 30 days and will be shipped to you as a Kindle book automatically!

The series  is an easy to read guide  on how to position your hotel and tourism service to the best possible advantage in the digital age.

The series will include:

1. How to perfect your web messaging strategy and website presence.
2. How to create your digital network to communicate directly with your market.
3. How to beat the online travel agents at their own game and get more direct bookings.

Today Hoteliers and all business owners have an opportunity like never before to take a leading role in distribution. Owners have superior knowledge of their property, services, products and destination, as well as guest needs and interests. With the shift of distribution, publishing, advertising, marketing reputation management and public relations from traditional media to the new digital systems, small hotels and tourism companies now have direct access to media and can  communicate directly to the widest possible audience.

The book focuses on how to market hospitality in the digital age using the new tools and automated systems to get more direct bookings. The strategies and tools apply to any business. The book provides concepts and strategies that are proprietary and not commonly know in marketing.
 

To your success.

Notes

PS >>>http://www.amazon.com/Marketing-Hotels-Tourism-Online-Perfecting-ebook/dp/B0196D0OJS/