Travelers go Mobile for Research and Booking - Google-Blogger

Opera latest survey shows that travel research and booking go Mobile as more Americans use their smartphones for all stages of travel planning.  http://marketinghotelsandtourism.com/travel-research-and-booking-go-mobile

Also see How Hotels Fight Otas with Unique Hotel Benefits

All Cast Marketing and Productions: How Hotels are Matching OTAs with Innovative Benefits for Booking Direct

Hotels and accommodation suppliers have to demonstrate that they are the suppliers and stop the perception that the best rates are available on Online Travel Agents (OTA) sites like Booking.com and Expedia.

http://allcastmarketing.blogspot.ca/2016/06/how-hotels-are-matching-otas-with.html 

The allCastMarketing article show us  "Why Hotels Need to Show Travelers the Benefits of Booking Direct". It also discusses what are the "Disadvantages of OTA Bookings", which include the fact that they promote your competition, take a set of your revenue in commissions and display alternatives that not up to your standards. This can seriously degrade your brand as you are "seen in association with lower quality product."

Organic Search is the Top Source of Traffic for Hotels Accommodation - MARKHAT.COM

Similar Web latest statics and surveys show that Organic Search is the Top Source of Traffic for Hotels Accommodation in March 2016. Paid search is down significantly and so has deferral traffic.
http://marketinghotelsandtourism.com/organic-search-is-the-top-source-of-traffic-for-hotels-accommodation

How Hotels Can Improve Their TripAdvisor Use to Get More Direct Bookings - Blogger

Skif suggests Hotels are Missing The TripAdvisor Opportunity. In this review of their analysis we summaries they key points on how hotels can optimize their TripAdvior partnership.

How Hotels can multiple the influence of their guest reviews

In our Markhat summary we also look at how hotels can own the review, take control and build brands to get more bookings.


http://marketinghotelsandtourism.com/hotels-are-missing-the-tripadvisor-opportunity

What The Microsoft LinkedIn Deal Means for Advertisers - MARKHAT.COM

MarketLand Explains What The Microsoft LinkedIn Deal Means for Advertisers. Here is our Intelligent Newsfeed summary of the impact!
http://marketinghotelsandtourism.com/what-the-microsoft-linkedin-deal-means-for-advertisers/

Here is the picture in slides for investors

Microsoft to Acquire LinkedIn: Overview for Investors from Microsoft

Millennials Use Travel Agents More Than Other Traveller - MARKHAT.COM

ASTA study show Millennials use Travel Agents More than other traveller. That is good news for the traditional agent and maybe even the OTAs, but past studies have show millennials are not great users of OTA bookings. Read on for full details below>>

http://marketinghotelsandtourism.com/millennials-use-travel-agents-more-than-other-traveller/

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5 Start Reputation Marketing Atlantissub Reviews Case Study

Case study of how HolidayHotelReviews.biz is building animated review videos and publishing them to build reputation and get more customers for Atlantis Submar…
http://www.slideshare.net/irclay/5-start-reviews-reputation-marketing-atlantissub-case-study/