This video is the first in the series of 17 videos in the upcoming series on Power marketing. Here Diego outlines why and how power marketing works. In the series he delves deep into common marketing mistakes that we all make and how to fix them.
It covers remarkably simple and effective strategies for website design that engages and converts more bookings.
Psychologists Sheena Iyengar and Mark Lepper, prove that less ican be more when shopping choices and bookings conversion. In the famous research they illusrate howconsumers bought more when thy had lesschoices.
“With 24 flavors, 60% of the store’s customers
stopped to taste test and 3% of the tasters bought jam. With six
flavors, 40% of the store’s customers stopped to taste test, but 30% of
those tasters bought jam. Customers were ten times more likely to buy
when offered less flavors.” shows how consumers are 10 times more likely to buy when offered less choice. Blog offers 5 key things that hotels should make now!
This articles looks at the findings and offer 5 constructive tip that will optimize booking and increase the preformace of hotel and tourism websites as sales funnels.
Website design should follow building your marketing and your messaging strategy. Too often marketers put the cart before the horse and get it wrong. Sean Smith has created a good article on the merits of designing a good wesite.
In this article we use the Power Marketing Consultants report to add concepts on Power marketing Strategies, starting with focus on message first and design second. Many marketers get that wrong and many alos make 2 major problems in marketing. http://markhat.com/website-design-needs-a-better-marketing-strategy
The next-generation GRS from Amedeus and IHB evolves IHB systems that will connect to hotels via a news interface. According to their report it is said to be a first of its kind, and provide significant value to guest and owners.
Richard Solomons, Chief Executive Officer of IHG commented when announcing the partnership: “The next-generation guest reservation system we will create with Amadeus will deliver a powerful global platform for hotels to manage guest interaction, will be intuitive for hotel teams, and will help us accelerate our work to revolutionize and personalize the guest experience through technology.”
Luis Maroto, President & Chief Executive Officer of Amadeus added: “Travellers today expect a great experience wherever they are and technology can play a key role in delivering that. IHG has exciting ambitions for its hotels and guests and Amadeus is proud that our innovative technology will play a key role in delivering them. The new systems will provide a huge leap forward in the flexibility and functionality available to hoteliers.”
The new platform is not a moment to soon as the old architecture for these bookings is way out of date. Many companies, like AXSES with its Visual Bookings Technology, have long since left the standard out-dated approach and are pioneering new visual travel planning system.
These new approaches are already proving to engage and convert more travellers.
IHB and Amedeus can learn from whats happening with visual communication in services like Pinterest and behavioural responsive system already adapting to todays travellers needs.
