Saturday, 21 November 2015

So what does it mean that Google is Streaming Apps




Google Streams Apps so that information in them appear in search and can be browsed without having to download the app. Well this changes up the whole debate on apps vs browsing which we covered in http://marketinghotelsandtourism.com/mobile-web-beats-apps-for-hotel-bookings-tnooz/


Now with a tap on a “Stream” button next to the HotelTonight app result, travellers will get an be able to stream a version of the app right on the browser - they dont need to download the app and get to easily find what they need.

In this case, it will allow the user to complete a hotel booking while streaming the app, similar to the way one would when in the app.

Will this  stop ads within apps? Will Google, be able to measure impressions.

A big concern for all is how will ads in apps fare and will aps no longer have an edge over vrowsing. That is: if all can bee seen on a browser and we know that users dont want to downlaod piles of app, will apps give way to more browsing?

Keep tunes as we learn more


http://marketinghotelsandtourism.com/google-streams-apps-without-downloading-serves-content-in-search-results
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Friday, 20 November 2015

Future trends and Disruption in Travel 2016 Forcasts


In this report Markhat summarized the predictions by PSFK as well as disruptive trends predicted by TravelMarketReport. Slideshare Travel Planning and Booking 2016 by PSFK.


http://markhat.com/travel-planning-and-booking-trends-2016


See insights at: http://markhat.com/travel-planning-and-booking-trends-2016
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Thursday, 19 November 2015

Mobile Web Beats Apps for Hotel Bookings - Tnooz - MARKHAT.COM


Millward Brown Study shows Mobile web beats apps for hotel bookings
http://marketinghotelsandtourism.com/mobile-web-beats-apps-for-hotel-bookings-tnooz

 In a related article emarketing offers the latest stats on mobile travel: 51.8% of travelers who book trips online will do so using a mobile device.  also noteworthy is the decline in Booking via desktop PCs forcasted at $115.91 billionin 2015—a decline of 1.8% from 2014.

The decline of desktop bookings will continue through at least 2019, the end of eMarketer’s forecast period.”

 
Travel sales booked via mobile are $52.08 billion this year (November 2015) representing 31.0% of digital travel sales. Booking via mobile is expected to be 46.0% by 2019.

By comparison we know that
 the Barbados Tourism Encyclopedia   (Barbados.org) the bulk of site visits are now from travelers using a mobile device.


 – See more at: http://www.emarketer.com/Article.aspx


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Tuesday, 10 November 2015

Marketing 101
 for Sonic Branding Solutions | sonicbrands



Marketers, brands, music aficionados and artists who are using music and sound to build authenticity and increase brand engagement will do well to review what traditional marketers have to say about branding.

In this article on “How to Create an Authentic Brand Story that Actually Improves Trust”, Kissmetrics lays out a guide to doing just That ..


https://sonicbrands.wordpress.com/marketing-for-sonic-branding-solutions/

The articles cover several case studies and reviews the latest sonic branding ebook on Amazon
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Monday, 9 November 2015

What will Priceline do Now that Expedia Bids for HomeAway



Thom Jordan, CEO of Ping Mobile, New York adds “Without HomeAway, Priceline is at a severe disadvantage against Expedia and Airbnb in the vacation property market.

Until the acquisition of HomeAway by Expedia is complete, I would not be surprised if Priceline makes a counter-offer in an attempt to outbid Expedia.” Expedia’s HomeAway Acquisition will severely disadvantage Priceline.

The gloves are off and its Priceline turn to counter punch.



http://markhat.com/expedias-homeaway-acquisition-raises-booking-competition
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Friday, 6 November 2015

Multi-Channel and AllCast Marketing Now


Touchpoints in TravelShopping There are many touch points in travel shopping and for holiday panning and according to this article by Margaret Mastrogiacomo, Director, Creative Strategy at HeBS Digital, the steps in #travelshopping and planning are often haphazard and in no particular order.

eMarketer research shows that online shoppers go through 15.5 touch points in the 17 days prior booking. Google research also shows us that 90% of shoppers move from one device to another and 65% starting on their smartphones.

The report covers everything for touchpoint to devices used. It covers strategies in messaging across platforms, digital applications, scarcity and other motivators using in today sales funnels. It also looks at rate parity, SEO and social See more on allCast marketing Below.

https://allcastmarketing.wordpress.com/2016-checklist-to-multi-channel-campaign-profits
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New Study Confirms Airbnb’s Negative Impact on Hotel Industry


2,800 jobs were lost to Airbnb and it reduced revenues in the lodging industry by $2.1 billion in New York City. HVS study says, Airbnb has costs the local, state and federal governments more than $226 million annually in lost tax revenues.
http://markhat.com/new-study-confirms-airbnbs-negative-impact-on-hotel-industry/
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