Sunday, 3 January 2016

Why Reviews Marketing Should be the #1 Priority in 2016 - MARKHAT.COM


Holiday & Hotel Reviews Marketing is the new branding for tourism. With 97% of consumers reading reviews before they book, it must be a marketing priority!
http://markhat.com/why-reviews-marketing-should-be-the-1-priority-in-2016

Saturday, 2 January 2016

Googles Algorithm More Complex than Ever - MOZ YouTube -


Google algorithm is more complex than ever!. No one thing drives ranking, and Google is "not using any single factor or any +1's precisely, unless it personalized results."

http://markhat.com/ranking-factors-in-googles-algorithm-youtube

Wednesday, 16 December 2015

Thursday, 10 December 2015

Marketing Hotels & Tourism Online Book Launch

Marketing Hotels and Tourism Online: Book 1 Hits #1 Bestseller on Amazon.

Now available for pre-order on Amazon.

For a very short time you may get it for just $0.99US

Grab it now. It  will be $6.99 within the next few days.


This is the first of a 3 part series - it shows "How to build a lasting brand and get more direct bookings with online media"




> Here’s that link:  http://www.amazon.com/gp/product/B0196D0OJS

Note that the book is being pre-released, It’ll be done after 30 days and will be shipped to you as a Kindle book automatically!

The series  is an easy to read guide  on how to position your hotel and tourism service to the best possible advantage in the digital age.

The series will include:

1. How to perfect your web messaging strategy and website presence.
2. How to create your digital network to communicate directly with your market.
3. How to beat the online travel agents at their own game and get more direct bookings.

Today Hoteliers and all business owners have an opportunity like never before to take a leading role in distribution. Owners have superior knowledge of their property, services, products and destination, as well as guest needs and interests. With the shift of distribution, publishing, advertising, marketing reputation management and public relations from traditional media to the new digital systems, small hotels and tourism companies now have direct access to media and can  communicate directly to the widest possible audience.

The book focuses on how to market hospitality in the digital age using the new tools and automated systems to get more direct bookings. The strategies and tools apply to any business. The book provides concepts and strategies that are proprietary and not commonly know in marketing.
 

To your success.

Notes

PS >>>http://www.amazon.com/Marketing-Hotels-Tourism-Online-Perfecting-ebook/dp/B0196D0OJS/

Thursday, 26 November 2015

HomeToGo Vacation Rentals Enters USA market - Tnooze



Metasearch for vacation rentals gains momentum as HomeToGo enters USA market with homes, villas and apartment for rent in holiday destinations.

Markhat offers a user perspective on what this means to travel and especially small hotel, villas and apartment rentals. ll things considered it a good sign for the alternative travel space. One wonders how long it will be "Alternative" with so many of the big OTAs now entering the vacation rentals space.

http://marketinghotelsandtourism.com/vacation-rentals-gains-momentum/

Monday, 23 November 2015

As Social Media Bites into Broadcast - MGM Lionsgate Respond



MGM Lionsgate Partner with Tubi TV ad-supported, free-streaming video service in response to declining views and revenue in broadcast media.

The story is that broadcast media is loosing its grip on the market. Viewers are looking elsewhere and advertising revenue is down. The major brands like MGM are looking at social media growth and seeing webinars, podcasts and video shows eating into their business.

If you cant beat them join them is the adage of today.

 
http://marketinghotelsandtourism.com/mgm-lionsgate-partner-with-tubi-tv/