Netafinity on Hotel Marketing Trends 2017 that potentially can disrupt travel. The Markhat article focuses on the move to bookdirect and metasearch.
As usual Markhat adds its own unique insights on the rise of video, the failure of loyalty programs for independent hotels, the surprise of Bing and Instagram which are moving rapidly as major sources of traffic and bookings.
The full info-graphic contains 17 points. Markhat adds its own perspective on may of these and also offers links to valuable resources for hotel marketing. The resources cover tools like; TripTease, Video Reviews Animation videos, rate parity issues, metasearch and other tools that help travellers and guests become advocates for your hotel.
PersonaHolidays is an innovative travel app for destination marketing organistaion include chain hotels and hotel marketers.
It matches vacationers with hotels based on Personality using a unique hotel matchmaker system based on personality.
The Barbados Tourism Encyclopedia (BTE), a leading Caribbean Destination Marketing Organization has seen a significant increase in guest engagement and booking conversion since installing the app on its website.
As they say: "The app is an intelligent system that predicts travelers needs and profiles them based on behavior. Unlike any other matchmaker apps it does not require users to fill out forms or do psychological assessment, which would be really annoying. Instead PersonaHolidays matches travelers to hotels by analyzing their choices and activity. The Artificial Intelligent software predicts travelers persona which it then paired with hotels of compatible character."
Hotels in the system are given travel personas based on the latest emotional branding that create a personal brand identity which relates to travelers of like character.
See more about this unique hotel matchmaker in the blog at http://barbados.org/blog/how-barbados-made-personality-part-of-holiday-planning
The actual PersonaHolidays powered travel planning and bookings technology can be seen at http://personaholidays.com/escape-east.
As noted in the youtube video at https://youtu.be/e_uv8pBkDjk "Persona Holidays meets the needs of today travelers who find existing destination planning and booking systems are overwhelming."
Test have show that applying this app to existing system significantly improves engagement and conversion. Travelers stay longer and book more with this unique personality hotel matchmaker for travel.
Person Holidays App can be implemented with any booking engine and does not require any software upgrades or system re-engineering. This makes it very attractive to hotel chains and derstination marketing organisation.
EscapeEast Barbados for an invigorating personal vacations with personality. Video of windswept sand dunes and the rustic elegant accommodation of the rugged Atlantic Coast. http://bit.ly/windswepteast https://vimeo.com/196898026
